@thejfkshow Not that strange if you're approaching what to solve starting with the question "wtf do we sell a crap ton of, that is hard as nuts to sell without having more context other than just voice/sound?" (answer: clothes) follow up question : "okay, what do we need to get people to buy more of that stuff using Alexa?". (answer: camera).
My guess is they'll integrate their firefly tech (image recognition) so you can start holding objects up to the camera, and alexa will immediately identify and of course, offer the opportunity to order.
I was speaking with someone about Amazon's next evolution of Echo and how camera/visuals are inevitable. It's interesting to see them focus so much on the fashion use case (watch the video), turning it into essentially a "smart" mirror.
Next up: a screen so Amazon can create cool experiences like this one. 🤔
@rrhoover Smart move by Amazon. 1. Targeting non-consumption in a unique way (Fashion). 2. Targeting women. 3. Generating a dataset for training their ML models.. for free... and eventually selling more outfits. Very smart. 👌 I'm StitchFix is envious of this.
@rrhoover That was the missing gap to me as well... but I'm guessing they will initially be using the mobile app for that... I wonder how long it will be before its suggesting clothes to buy based on what photos you've taken.
@rrhoover I didn't even realize that people shop for fashion related clothing on Amazon! I'm more likely to buy toilet paper on Amazon than a new dress shirt.
I'm willing to bet this is their first step towards eventually being able to show you how outfits will look on you without needing to try them on. Thus eliminating one of the last remaining reasons people buy clothes at brick and mortar stores.
@ghobs91 I would put a lot on that bet... this is just their first iteration... im sure 3D scanning / augmented clothing over the app will be coming soon
I understand the hate about this product in the comments. I'd like to point out that most of the commenters aren't the target for this particular product. I'd see myself use Echo Look. Get data about my wardrobe, know what I should wear depending on the weather and so on... Next step: Echo integrated with a smart mirror.
@syswarren This. Pains me a bit to see so many male detractors speaking on behalf of a demographic they aren't a part of.
Personally, I think this has a lot of potential & is a great first use case.
I'm sure Amazon is seeing what people are wearing and using that to then suggest products/clothes to buy from Amazon. "I see you love rompers. Here's 10 rompers that fit your style that are on sale now on Amazon"
@dave_poly Or the other way. Amazon knows that the cool kids like rompers and then passes that info onto their buyers / distributers to get more people to buy rompers.
@jfourcher Well AWS does have a $600million contract with the CIA to design a private cloud for them and the NSA has moved some of their IT services on to AWS
Amazon is on a roll. I wonder how purchasing will be integrated into this? Suggested accessories, alternative pieces or turn it social and buy pieces you like from other uploaders. I like it's potential.
This would be great for our company if they release an SDK. A lot of possible health and wellness applications. I can see them restricting access to the raw images in the same way they restrict access to raw audio for devs currently. Maybe they'll use their own image classification and provide us access to what the Echo thinks it sees as text for intents.
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