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Drift Conversational Landing Pages — The easiest way to connect with your ideal customers NOW.
What’s one thing all marketers can’t live without? Landing Pages. But the issue is they take a ton of time to build, difficult to personalize, and still rely on forms to capture the information you need.
That’s why we built Conversational Landing Pages. Skip the form. Skip the funnel. Go straight to the conversation. Zero code required.
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When are you going to ship the books from this launch 4 months ago? https://www.producthunt.com/post...
@daviswbaer Hey Davis. I sincerely apologize for the delay and not communicating the delay to you earlier. We hit some setbacks in manufacturing and getting the book ready to ship. The good news is we just order what will hopefully be the last proof, which will arrive this Friday, and then we can ship the rest of the books including yours. We believe they will be in the mail this month. I am sending an email this week with an update and more details. Again, I'm sorry, I screwed up and I hope we can make this up to you by delivering a great book. Please feel free to email me: dan@drift.com if you have any further questions or want to discuss further.
Hey Guys,
Love this recent development from Drift. I think it's about time that people start embracing this idea of focused dialogue between your users and your company, without any distraction. With the help of carefully created chatbot conversation workflow.
We at @hellotars_ai have been doing it for past 3 years and have seen some unbelievable results. The conversion rate on a full page chatbot is better by on an average of 2-3 times. And the best part is, if the user drop anywhere in the middle of the conversation, you still get the partial Lead. And that is not just a sales opportunity but an opportunity to improve your conversation workflow for the future.
Apart from all the marketing promises, what we have seen in our own no coding chatbot building process is that No Coding does not mean No Effort. It is still a lot of work to make an optimized conversation flow for your bot, which is actually geared towards bringing you high conversion rate.
That's why we recently launched Tars PPC Chatbots here on PH:
https://www.producthunt.com/post...
I think the next stage of this is to build high engaging and high converting conversation workflow and tools to aid that process. And that's what we strive to do.
Again loving the Idea. Keep it up 😄
Really excited about this one! We made conversational landing pages because we wanted to make it easier to start having conversations with customers, no code required.
@maggiecrowley @craigdaniel Do you have any data points you can share from other companies A/B testing this vs. traditional landing pages?
@mike_seekwell we had one person get about 18% completion rate on the landing page conversation, and another anecdotal example of a customer spending 5 minutes building a landing page and filling a webinar in about 4 hours. Hoping to see more examples now that we've launched!
@maggiecrowley @craigdaniel @mike_seekwell Hey Mike! Sara here from the Drift team 👋I build + run the bots on our site! From our own campaigns, our Conversational Landing Pages are the fastest converting and best performing bots/landing pages in my 1.5 years at Drift. We just beat out the previous best performing Marketable Moment in terms of meetings booked before 10am, with 31% of the people who interacted with our Conversational Landing Page hitting a Conversation Qualified Lead (CQL) goal. Hope that helps!
Congrats on the launch. Conversational UI for the win! It will work great on the front, but I wonder do you have a demo video on how you create these conversational paths on the backend? That's usually the hardest and most complex UI challenges.
@shaomeng_zhang I hear you. Look inside your Drift account tomorrow for the little rocketship icon to get lit up. That'll be me with a training video for you.
It is the case when a big player with one new feature almost kills the only feature tools, referring to landing page bots solutions.
@handythinks couple of landing page tools for now, having looked on Drift, seems like I said. Do you think different? Interesting to know
Great addition to already cool live chat solution! Can I link the conversational landing page to my own domain?
Cool! This is really well done. 👌🏼
While conversational landing pages probably shouldn’t replace everything you’re doing on your website (if only because of the SEO impact), I can see how this type of conversational interface would increase engagement when used as the destination for paid advertising campaigns or lead forms.
Great work, Drift team!
Here’s a tip to other makers: if you’re looking to add something like this to your site without the overhead or cost of a complete tool like Drift, have a look at the Seedbelt HTML framework that @stsilent launched on here a year ago (https://www.producthunt.com/post...) that does almost exactly this without the vendor lock-in. Yes, Drift is excellent but sometimes you need something lighter. 🙂
28 %
66 %
64 %
65 %
71 %
78 %
74%
👀Those are the conversion rates of the 7 Conversational Landing Pages we launched at Drift today. It’s not even 11am yet in Boston. Let’s go!
This is really interesting, and if it was more accessible (not in the pro plan) it would help a lot of would-be makers understand the product they are trying to build better.
@tabansi
Our free and standard plans do still pack a lot of value for people who want to connect now with the people who are ready to buy now. Rather than hiring someone to be an assistant, some folks want to automate their qualification and lead capture. Lots of people have decided to hire Drift to "clone themselves 1000 times over" (and they do that with the pro plan).
@raphchabaud it’s included in our Pro plan. https://www.drift.com/pricing/
@raphchabaud there are a number of examples here: https://www.drift.com/landing-pages
@raphchabaud You can find several live examples here: https://www.drift.com/landing-pa... (I made six examples in about an hour last night.)
@raphchabaud @francoolaami Hey Francoo, were you able to check out the examples?
Today, you can customize a Drift subdomain. Soon, we’ll have the ability to have these on your subdomain. Real soon. And that will be awesome. I’m already thinking about making a HandyBot page that can answer questions about my favorite Saved By the Bell Episodes.
Glad to see Drift take a fresh look at landing pages. Collectively B2B marketers have exhaustively tested every meaningful element of a landing page, and we're often happy when an A|B test delivers just single digit improvements.
I was lucky enough to have early access to Drift conversational landing pages and I tried it for the promotion of an analyst report to a email list of about ~150,000 people https://rapidminer.drift.click/t....
It outperformed our traditional forms-based landing page as measured by metrics like completion rates. That's great, but the real win was that we were able to have meaningful real-time conversations with our customers and prospects by engaging them and answering questions while they were reading the report. Can't do that with a static landing page.
@maggiecrowley nailed it with this release.. Marketers can: get up and running with Drift without any code, engage with high intent prospects in real-time while driving these Qualified Leads directly to your Sales organization which will ultimately cut down the sales cycle
I've been seeing this in development for a while now and it's not just super useful for ads and emails but it also looks AMAZING! Great work @maggiecrowley!
Such a cool feature! Now people are able to test their bot flows without even installing the code on their site!
Incredible release!! The team did an amazing job with this one - why spend all that time and effort on a marketing campaign just to ask leads to fill out a form.. talk to them, now!
@handythinks Right!! Dev team too busy? Not enough time? Unsure of what else to include on your landing page? No more excuses with the one-click, no-code, easy-to-setup Drift Landing Pages 🙌
I think this is going to be awesome to test against Ad > Sign-up campaigns where you can be clear about the deliverable/value in the Ad itself. Webinars, books, whitepapers, pdfs, quick event registration etc.
It's a cool pattern interrupt too. I'd expect conversion to be hot whilst it's new!
Yessss @maggiecrowley!! The team did a fantastic job with this feature -- no code, no design, it's so easy to get started with and watch the conversions roll in 👀
This is both a feature release and a lesson in marketing. Crazy good job by all. 🙏🙌💰
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