Interesting. Can't tell if it's for couples (my GF and I use Couple daily) or for loners... but definitely has a "Her" (movie) vibe to it:)

This came completely out of left field. In the blog post they say, "Alice brings an entirely new dimension to Couple and provides companionship to any user who does not currently have a partner." So it doesn't sound like they're targeting anyone in particular. I just signed up for the beta and I'm really curious to see how well it works. I also hope it's not creepy because it sounds like it could potentially go there.