Cloudflare launched 10 years ago with a bold, but simple mission: to help build a better Internet. And part of that mission is to build a more secure, private Internet — for everyone. We’re delighted to announce the launch of privacy-first web analytics — available for free to everyone with a website. Now you can accurately monitor the usage of your website, without worrying about compromising the privacy of your visitors. Why is Cloudflare Web Analytics better? Most popular analytics tools cookie and track your visitors to sell them ads in return for essential web metrics. Cloudflare does not use any client-side state or fingerprint users to collect metrics, so you do not have to sacrifice the privacy of your visitors for website analytics.