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Alex MacCaw

Data-Driven Marketing - How the best B2B marketers use data to grow faster

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A year long collaboration by 11 SaaS marketers, Data-Driven Marketing gives a detailed look at exactly how some of the best B2B companies in tech do marketing.

Featuring over 30 companies like Algolia, AdRoll, CloudApp, Dropbox, Envoy, Gusto, Optimizely, Unbounce, Twilio, Typeform, Zapier, and Zendesk.

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Matt Sornson
Maker
So excited to unveil our latest book – Data-Driven Marketing! This one is special. Our 11 amazing authors, from some of the best B2B SaaS companies in the world, lay out exactly how they use data across their entire marketing stack. They share real examples, results, data, screenshots, and templates. It's pretty incredible. An enormous thanks to our authors Janet Choi, Cara Harshman, Bernard Huang, Brian Dema, Ty Magnin, Charlie Liang, Emily Friedlander, Anna Jacobsen, Brianne Kimmel, Emily Ritter, and Soso Sazesh. An equal thanks to all the featured companies and marketers. Your stories are what made the book possible!
Anil Agrawal
@mattsornson just downloaded it. Will be reading it soon. Thanks for putting it together. I know at least one of the authors and that is Anna @annagjacobsen
Will Lam
@mattsornson awesome! I am LOVING your content! How did you go about sourcing / getting these amazing authors to contribute to Clearbit?
Soso Sazesh
Maker
Great work coordinating all of this and getting it shipped @mattsornson. Thanks for having us be part of it.
Matt Sornson
Maker
@sososazesh Thank you for the incredible chapter! I send it out at least 3 times a week :)
Val Geisler
Incredible minds contributing here - looking forward to digging into it.
Nandini Jammi
I'm so excited to read this book! Nice work, guys!
Ty Magnin
Maker
Awesome content in here. Pumped to have been a part.
Matt Sornson
Maker
@tymagnin Thanks for helping Ty! Your chapter was 🔥
Nathalie
Maker
Grateful for all the awesome marketers who contributed to this book. So much care went into it to share your real insider's tips and how-to's. Thank you!
Brendan Lilly
Great stuff! Accessible and usable advice.
Armaan Bhasin
Great insight and clarity! Definitely recommend the read!
Victor Lal
Great read!
✨Lauralynn Stubler✨
Very excited about this, can't wait to dig in!
Liam W
Very actionable! Great job Clearbit
Vincent Chan
Really excited to read about the different perspectives on data-driven marketing from the respected line of companies. Great job!
Leo Kim
An absolutely essential resource for the modern marketer. Great work :)
Karen Zhao
Really excited to dig into this! Awesome lineup of authors - great work :)
Manav
Really excited for this! 😀
Amna Shamim
Excited to see there are women featured in this book, unlike in Data Driven Sales. Kudos to whoever ran this project for realizing women can be experts too.
Nobu Warwick
Awesome work to the entire team @ Clearbit - love what you guys are doing and thank you for creating + disseminating such an informative publication.
Guillaume Bardet
This seems really interesting, thank you to everyone involved!
Xabier Tobias
This seems promising! Thank you guys!