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Data-Driven Marketing — How the best B2B marketers use data to grow faster
A year long collaboration by 11 SaaS marketers, Data-Driven Marketing gives a detailed look at exactly how some of the best B2B companies in tech do marketing.
Featuring over 30 companies like Algolia, AdRoll, CloudApp, Dropbox, Envoy, Gusto, Optimizely, Unbounce, Twilio, Typeform, Zapier, and Zendesk.
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@sososazesh Thank you for the incredible chapter! I send it out at least 3 times a week :)
So excited to unveil our latest book – Data-Driven Marketing!
This one is special.
Our 11 amazing authors, from some of the best B2B SaaS companies in the world, lay out exactly how they use data across their entire marketing stack.
They share real examples, results, data, screenshots, and templates. It's pretty incredible.
An enormous thanks to our authors Janet Choi, Cara Harshman, Bernard Huang, Brian Dema, Ty Magnin, Charlie Liang, Emily Friedlander, Anna Jacobsen, Brianne Kimmel, Emily Ritter, and Soso Sazesh.
An equal thanks to all the featured companies and marketers. Your stories are what made the book possible!
@mattsornson just downloaded it. Will be reading it soon. Thanks for putting it together. I know at least one of the authors and that is Anna @annagjacobsen
@mattsornson awesome! I am LOVING your content! How did you go about sourcing / getting these amazing authors to contribute to Clearbit?
Excited to see there are women featured in this book, unlike in Data Driven Sales. Kudos to whoever ran this project for realizing women can be experts too.
Really excited to read about the different perspectives on data-driven marketing from the respected line of companies. Great job!
Awesome work to the entire team @ Clearbit - love what you guys are doing and thank you for creating + disseminating such an informative publication.
Clearbit