p/cardinal-4
Analytics-led product
Michael Seibel

Cardinal — Your AI product backlog

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Cardinal is an opinionated feature backlog. It pulls in your customer feedback, CRM data, and task management issues and uses AI to assess which customers want which features, how important is it for them, and tie them to your product strategy.
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Wiz
It’s been over 6 months since we launched here on PH (and on YCombinator). We practice what we preach: we’ve listened to our customers and talked to hundreds of product & GTM leaders so we can build what they need and not just what they want. Thanks @mwseibel 🙏🏻 🎯 Who is it for? • Product leaders: those in charge of discussing, deciding and aligning product teams on what to build next (like us, product nerds) • GTM teams: those talking & listening to prospects and customers, those in charge of making them happy 🧠 What does it do? Cardinal enriches your features backlog with data and feedback from customers, sales, and product needs - it serves you with as much information it can get, when trying to find the next product or revenue opportunities. 🧊 Is it cool? Yes, very cool. We wanted to make a tool that works for you, and it does, really really hard. 🤖 AI? did you say AI? Yes, we’re excited about bringing AI to product management and how it can give product teams super powers! LLMs are built into the core, providing perfect memory and intelligence over all ideas, features, initiatives, tasks, customers and feedback! Super Excited ❤️ Wiz & Mor
Wiz
@fitehal thank you
Michael Silber
This is a really nice implementation of AI features to assist in making product decisions. It seems like this would work well for a B2B company, but I wonder how effective it would be in the B2C space. For instance, I really like the ARR calculating feature, but I don't know how that would work in the context of a consumer product since there is no (significant) dollar amount tied to an individual user for many companies. Do you have the ability to create user cohorts in place of companies when determining ARR value?
Wiz
Hey @product_at_producthunt - great questions! We've seen a lot of need for B2B, and served it directly. You can still use it for B2C, but i don't think the current ARR magic specifically can be adjusted so quickly
Heleana Grace
Came for the logo and stayed for the cool product haha. I freaking love your logo!! Congrats on the launch
Wiz
@heleana thanks 😝
Esus 🛡️
Landing page is pretty sweet! Kudo's to your designers. Since your last launch - I'd love to hear how you've pivoted based on user feedback? It seems ideal for PM's at larger companies w/a bunch of tools (rather than smaller companies w/2-3 tools.) Curious the size of company your typical user is at? Nice launch! 🚀
Wiz
Hey @esus - thank you! design credit should flow to @mitchbernstein he's an artist! As for use feedback, we've talked to hundreds, in various sizes and indistries. Usually tiny teams don't feel the pain as bigger ones. Once you have many Sales, CS and PMs, once you manage many prospects/customers and features, things become unmanageable and that's where we think we'll shine Would love to see what you think of it having tried it
Mitchell Bernstein
@esus just one designer—aka me, but it’s a team effort between the 3 of us! Thanks so much for the compliment :)
Jake Harrison
Wow, great job! So I understood this product was basically for the product managers. Why you differentiate it with the AI? What is the difference between AI tools and ordinary product? Thank you so much!
Wiz
@jakeharr Hi, it's not only for PMs as GTM teams use to to hold and express what prospects and customers want, AI simply helps you save time and effort having all the context in the systems and suggest things it would require a lot of investment to do on your own
Scott Perket
Wow, incredible update! It's so amazing to see the vision coming to life in new, better ways. Congrats Wiz, Mor and team. This is a "must try" for all product teams. Anyone who isn't isn't missing out.
Mor Sela
@scottperket Thank you for being part of the journey!
Tom Bachant
Feature prioritization is still so unsolved that it's exciting to see such a smart approach. Can't wait to try this out!
Mor Sela
@bachonk Thanks you so much; we really appreciate your partnership in this!
Wiz
@bachonk Awesome! can't wait to hear your thoughts
Erez Rusovsky
Looks great!! always wanted to have all the context around product features / initiatives w/o losing myself in salesforce / etc. will definitely try this out !!
Wiz
@erezroso Awesome! looking forward, book time if you need any
Rahul Luthra
A beautifully designed product. Coming from a user research background, a way to collect all feedback and organize it feature-wise is a game-changer! Congrats on the launch 🚀
Mor Sela
@rahul_luthra Thanks, we think so too!
Ayhan Dzhemalov
This is an amazing tool that will make a great and immediate impact! Well done, guys and congratulations on the launch! I'd love to give it a go, test it for a month and come back with a 2nd feedback for you :)
Wiz
Thanks @ayhan_dzhemalov! appreciate it! Why wait? give it a try and let's talk tomorrow 😉
Daniel Zaitzow
Launching soon!
Congrats on launching Cardinal (Again)! The way it integrates customer feedback, CRM data, and task management issues to assess customer needs using AI looks really impactful for product strategy! I’m curious - which type of companies or team sizes do you think Cardinal would be most beneficial, considering its advanced AI assessment capabilities?
Yaron Hagai
Such a great product that meets such a giant need - I've always found myself and my engineering teams questioning priorities in the backlog ("who asked for this?" "Does this feature justify the effort?") And Cardinal's approach to this seems so right - given all the data sources organizations have + AI capabilities. Amazing work by the Cardinal team!
Abhishek Bansal
Interesting product idea. Congrats on the launch All the best! I have a few questions 1. How would this work in the context of B2C space where a small(but varying likely based on severity) subset of users reach out to customer support? 2. At my org, we don't really have the customer feedback data in a structured format(we dont use Gong etc) to feed to the model. What are the different integrations this supports?
Wiz
@abhi_bansal21 1. B2C is indeed a different animal, we don’t currently optimize for it. I don’t think it’s because of a “subset” of users providing feedback as it’s always true, more as to the range of opinions and the way each customer value is determined which varies highly from B2B to B2C 2. Not having a structured tool, data or process can actually be ok. Feedback can flow in manually from any tool and through integrations like HubSpot or Slack that makes it easy to stay with them while collecting the feedback directly
Pavithra Lakshmikanthan
One of the best landing page designs I really visited. Just curious about how you manage the cognitive load.
Wiz
@pavithra_lakshmikanthan Thank you, we're going with "calm" as a mantra
Philipp Shay
Great job, guys! Best of luck. I'm curious about your target customers. It seems like you're aiming for SMEs or large enterprises. What market are you focusing on?
Wiz
Hey @kinzarra, we’re definitely seeing a lot of interest in B2B SAAS but other than that should be relevant for most
On Freund
Do you differentiate between a prospect and a customer?
Wiz
Hey @on, we pull it from your CRM, we also get the Deal stage, value and other elements we're using to paint a better picture on that prospect/customer.
Brian Thomas
Great way to use AI to help prioritize features. This tool can pay for itself and help grow revenue. As others have said, the design is so slick :) Congrats to the team!
Guy Yasoor
Super cool product! Everything in it just feels well-thought-out. Love the AI recommendations - this is an actually useful AI feature and not just a trend.
Mor Sela
@guy_yasoor Thanks for all the feedback so far! We are striving to employ AI (& more) in ways that are actively reducing work and mental overload in real environments for product teams.
Manny Griffiths
Been using this product for the past few months and it has revolutionized the way we build our product! It helps us prioritize our sprints by what is going to make us the most money. The team is also amazing. They truly respond to client feedback. Big things to come for this product and team.
Wiz
LOVE IT! Thanks @manny_griffiths - love working with you guys ❤️
Launching soon!
Congratulations on the launch! It's great to see you've taken an empathetic approach by really listening to your customer's needs. Cardinal certainly seems to offer valuable insights for product leaders and GTM teams. I'm intrigued by the AI integration as well. How exactly do the LLMs work to provide this perfect memory and intelligence over the entire process? All the best with this venture!
Wiz
Hey @e__m_c_2 we give an LLM all the context you’ve seen in the video, specs and ideas, tasks, initiative and strategy.