Cabal helps founders and their teams get more out of their investors and advisors by making it easy to surface what they need—and even easier for investors to contribute.
Excited to be hunting Cabal today. What Brian, Fahim and team are building is changing the game for founder < > investor relationships. I truly believe the future belongs to those who can assemble and activate their cap tables to be a league of super contributors. This is THE tool to help you do that. I was going to build it right into Cerebro (our operating system at 776) and then I learned they were building it and I realized I'd rather just invest because it'd be even more effective as a standalone business and one year later — it's obviously the right decision.
Thanks @alexisohanian! Excited to reveal what we’ve been building with Cabal 🌙
The dynamic between founders and the members of their cap table has so much potential, but the friction to contribute has held everyone back.
Investors want to help but don't know how and don't want to pester founders with the dreaded "let me know how I can be helpful" line.
Founders want help but are so busy it's hard to specify what they need and make contributing easy.
Cabal solves this for companies of all sizes, all geos and all industries. Every company has a community of supporters around them that want to help them win.
Cabal activates this community.
Thanks for all the support and for checking us out. We've got a lot to build so if you have questions/feedback/etc, hit me up!
simul vincimus 🌙
<< Huge shoutout to the team who’s been grinding on this from day one. Jump to their comments below to read about feature highlights >>
*Investor/LP updates:*
We noticed that sending monthly updates was time-consuming for founders and not super engaging for investors. A few of the features we built to help:
- Templates - give yourself a starting point
- Mail merge - updates are sent individually (no more bcc)
- Groups - add your investors to a group, ie “Monthly Investor Update”
- Collaborative editing - tag your team to complete sections of the update and review before sending
- Draft-on-behalf - let your team help with the first draft
- Use as draft - use last month’s update as a starting point for next month
Asks lets you request targeted contributions from your investors and advisors. How it can help:
- Your sales team needs an intro to one of your prospects. You see in Cabal that an investor is connected to the Chief of Staff at the prospect. You can quickly send a request to the investor to be connected to the Chief of Staff and include a pre-drafted intro that they can use if it makes sense.
- You just announced big news (like landing on Product Hunt). You can request retweets or marketing amplification directly from Cabal.
- You need to hire an engineer. You can filter your investor’s connections by title and request an introduction to engineers in your extended network.
- You want to help your employees get mentorship. Employees can browse the investor and advisors in your Cabal by expertise. Then request an introduction. As the founder, you review & approve requests before sending.
After building Asks, we wanted to make it even easier for investors to help without waiting for founders to send them requests. We came up with Deal Boards as a way for investors and advisors to proactively help. How it works:
- Create a target list of prospect companies and add relevant context for where each company is at in your pipeline
- Include a welcome note with information about your ideal buyer persona. For us it’s Series A - C companies selling B2B.
- Set the default message template that will appear when an investor selects the email icon to write an intro
- Preview what the Deal Board will look like when viewed by your investors and advisors
- Copy the link and share it with your investors and advisors ✨
Modern Advisor Program:
One of the most important aspects of our product is that it creates a way to onboard and reward advisors for their contributions. To-date, there haven’t been tools that make it easy to bring advisors on to help with your business. So we built:
Default agreement templates customizable by name, shares, and vesting data. You can add your own agreements as well!
An advisor program that lets you set an equity budget and manage equity tiers based on expected contribution.
Manage multiple agreements in a single place and easily export to a Carta friendly CSV for your next board meeting.
I'm impressed with what Cabal's built. If/when it supports integration with Airtable (or Zapier), would love to use it at Weekend Fund for founder and LP communications.
@rrhoover we use it for SPVs, confirming addresses, and tried it out for some investor updates, works great with Airtable ✨ not an integration or anything but easy to copy over the emails and track it all in Airtable (but the correct approach would just be to set up those LP groups in Cabal) anyway works super well particularly in emails that you'd want to get a response from people vs. being passively read
Founder Led Sales and building top of the funnel just became A LOT easier with Cabal.
I love the UI, love the functionality and continue to use it on a regular basis to get the best out of my investor & advisor network.
Congrats Brian and Cabal team on today's launch!
I have been using the platform for a while now as an advisor and I have to tell you all that it's one of the well-designed and well-thought-out products I have come across in recent times!
Cabal makes it ridiculously easy to connect founders with investors, advisors, and the rewarding community was never this simple before. Kudos to Brian and the whole team for building such an incredible product!
If you are a founder, I highly recommend Cabal in my sleep 💯
Love it. Have been using Cabal through the beta for months now. Use case has expanded from leveraging our board to investors to a broader set of advisors, and from just me to our sales team now leveraging connections through connections to make the job of introducing Klue easier. Product just gets slicker every day. Stoked to see it live and in the wild team, congrats @murr and the @cabal team!
@murr Is Cabal only intended for existing investors/advisors for a particular startup or does Cabal facilitate creating new connections as well? I come from a small post-Soviet country of Georgia where talented product managers and engineers lack the necessary connections to the investor world to build the next big thing.
@murr@sdolidze Useful for both. One of the most common groups on Cabal is "potential investors". Founders use it to tease out limited updates to people they might want to raise from in the future so when it comes time to pitch their business isn't new.
BTW - many of our best features are built in your home country by our ace @iraklijani 👨💻🇬🇪
It's been a game changer for us. Cabal harnesses the collective power of our cap table to recruit, acquire customers, and promote press as well as enabling us to seamlessly bring in new advisors to propel the business forward.
I've been using Cabal for the last several months to send investor updates and send targeted intro requests to my investor base. It's been a huge help in getting relevant customer intros. Big fan of the product and can't wait to see where they go from here!
Considering investor/advisor updates are a huge source of leverage for the business, this looks wildly useful. Going to try it out.
I also like how founders can easily see past updates without hunting around in your inbox. I find monthly updates are a nice way to create accountability, so having this all in one place to review makes a ton of sense.
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