Hi Everyone! It's been a while since I've posted anything new on ProductHunt, but I thought I'd share my latest creation with you all today. The idea for Brutal TearDowns began when I started giving really detailed feedback to people on Reddit on posts like this one and this one. People seemed to enjoy not just the detailed advice I was giving, but the brutally honest way in which I was delivering it, and I began to wonder if there was a business model that could be wrapped around that. After deciding on a really fun brand direction, I put together a sales page and was ready to tear down the world. But, I really struggled with how to showcase "what you get" as part of a teardown. I thought about providing example teardowns in exchange for an e-mail address, or just including lots of testimonials, but ultimately I thought it was important to really let people see what was involved. So, what I'm hunting to ProductHunt today is more of a showcase of teardowns, rather than a straight-out service-based site. I've begun with a few of the teardowns I've already publicly done, and will be adding more each week to give readers a chance to really learn from other teardowns I've done. The really brave ones can even submit their site to be featured in a teardown. Anyway, it's been fun to put together. Hope you all enjoy!

This is great - awesome branding. I've seen a growing trend on indiehackers.com of people asking for brutal feedback on their landing pages. I guess people are getting tired of polite and kind, but less actionable feedback.

This is amazing!

Love this, 'radical transparency' is certainly all the rage and what @rosscurrie has built here is a brilliant angle for soliciting good old fashioned honest feedback.

I'm going to get torn to bits for this but all I see here is a guy with an opinion and an agenda. I like the brand and I can see that your writing is intentionally humorous, but other than that... I don't think your own site is all that and a bag of chips. I'd much rather rather see people make changes to their site based on validated metrics and running experiments as opposed the opinion of one person; no matter who that person may be.

I haven't got a site big enough or brave enough to be reviewed but I''ve already learned heaps by reading the public teardowns.

Pros:

All the joy of reading restaurant reviews with tons of actionable advice.

Cons:

Only complaint is lack of "before" shots

This is a great idea, @rosscurrie I've seen your work on Reddit, and it's a great idea to make it a service. Thanks for the detailed and informative teardowns so far - am critiquing my own sites as I write this!

So many awful websites, hopefully people are open to the idea and can make the web a better place!

Enjoyed browsing through this, very well done. One thing I would recommend is giving the reader some reason to know and trust what you're saying. A "Who am I" to be speaking with authority on these subjects. It feels very meta to be giving feedback on a feedback website...

That looks amazing!

This is amazing! No filter feedback. Sometimes (very) tough love is what's needed to improve. Great job

Just stumbled on this... Great innovation.. Well done @rossdcurrie