Love this.

Very helpful discussion going on via HN regarding this really smart idea. @ColeVsCode give us some background on how you and your team developed this product.

@BlendahTom Originally the idea was to create a simple data API for static sites. The first iteration just provided read/write APIs using our own database. I shared it with a few designers who said "sure, but if I could use Google Spreadsheets that would be really awesome. Also jQuery is confusing, but I get tumblr-style templates". So I ripped out the backend, swapped in GS, and added the mustache templates.