@arieldiaz Tell us about getting traction in this industry. How much different is it than most consumer internet spaces?

@BlendahTom Education is pretty different. First and foremost is the seasonality. In education, you have 2 main cohorts in a given year - each semester. That means you have to bundle all your iterations and tests into two cycles, which makes learning and being lean much tougher vs the usual weekly or monthly cohorts that you can compare directly and learn from. The other big difference is the decision process and adoption cycle. Educators and professors have a big role in what type of content and products get used in the classroom, and reaching them is very different than traditional consumer focuses. We were able to get traction by focusing initially on students, and building out a great library of quality content, that gets quite a bit of usage and organic traffic.