Botletter
p/botletter
Send newsletters on Facebook Messenger.
Nicolas Grenié
Botletter — Send newsletters on Facebook Messenger
Featured
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Botletter is a similar service as Mailchimp, but instead of using emails we use Facebook Messenger. Without any coding, you can connect our technology to your Facebook Page. Then people can subscribe to your botletter right through Messenger. You will be able to send them messages with rich cards attached whenever you want.

Replies
Sean Wiese
Thanks for the quick support. I view this as a newsletter-lite. I don't want to recreate my whole newsletter and would eventually like to convert the user to my email list.
Nicolas Le Roux
@dswiese Yes, maybe an integration with mailchimp is possible.
Robin Good

Excellent new distribution channel for your newsletter content: your FB page. Overall too expensive to send messages with it if you have more than 5K fans and want to send more than one message in a month.

I'd love to use and promote this tool, but its pricing strategy for me it's way too high.

Pros:

Purpose, simplicity and ease of use

Cons:

Way too costly for any FB page owner having more than 5K fans

Nicolas Le Roux
Hello Robin, I updated the pricing. It should be easier to understand as it's now 100% based on the number of messages you send per month. I would love your feedback: https://www.botletter.com/pricing
Nicolas Grenié
I have discovered Botletter, as I was looking for a solution to build easily a community around some specific content for a bot community. Email newsletters services are easy to use and setup, but I think Botletter might be one of the first products to offer a newsletter-like experience directly into FB Messenger. If your audience is more on Messenger than on emails (teens, millenials, ...), it totally worth it!
Nicolas Le Roux
@picsoung Thanks for the hunt Nicolas ;)
Pavlo Pedenko
Seems like we are going to get this for Setapp.com. Just added this task to the backlog!
Nicolas Le Roux
@graver_ua Hopefully the backlog is not too full ;D
Thomas Lesenechal
Looks like a great product, will give it a try ASAP :) congrats !
Nicolas Le Roux
@tlesenechal Cool, let me know what you think when you start using it ;)
mygreg
I absolutely love the idea. I've stopped read newsletters for a while. Even PH one. Sorry Ryan :) You'll have the must have service when it will be possible to subscribe for a newsletter just by passing an email adress or something else;
Nicolas Le Roux
@mygreg Indeed, Facebook does not allow such a feature yet but who knows in the future. The good thing with people having to subscribe themselves is that they really want to receive messages so your list is really qualitative.
mygreg
@nico_lrx well it's a debate we could have. I can't use my personal story as a main way to act but you can subscribe to a NL just to "support" a cause or a product, without opening a single one NL.
Nicolas Le Roux
@mygreg You're right! I guess if you share good content / information, people will read your NL, that's the only way to make succeed a NL for me.
Flowsion
Is there an option to create segmented subscriber groups and send specific newsletters to those groups? So once they subscribe, they can choose from pre-defined selectors that would allow us to send targetted newsletters along with a general one.
Nicolas Le Roux
@flowsion Hello, this is a feature we will add in a release by the end of the month. We will also allow premium users to send the botletter at a specific hour in every subscriber's timezone.
Nicolas Le Roux
@flowsion I will, you can also subscribe to our botletter here (we announce there all our updates): http://m.me/1481228375284718
Michael Jurena
Awesome product, really good execution ! The newsletter is really simple to setup and it works perfectly. Good job.
Nicolas Le Roux
@michaeljurena Thank you Michael, happy that you like it!
Danny Pizarro
Awesome idea, product, and execution @nico_lrx !! One question, and I'm not sure if it's even feasible: would it be possible later down the road to create the ability to auto-add users using an API if they signed up to an app with Facebook? Just considering how mailchimp or other email marketing platforms have the ability to add subscribers, update their info, etc via the API without asking users for anything. If that is even possible, could be incredible in further decreasing barriers and friction to build subscriber list.
Nicolas Le Roux
@dpiz Unfortunately it's not possible yet with Facebook, but maybe in the future!
Ekaterina Klink
Great idea! Customers just need to subscribe with their fb account for this?
Nicolas Le Roux
@ekaterinaklink Yes, they subscribe within the Messenger chat of your page (we provide you the link to share to your audience).
Mike Ray
I'm confused, how is this different than any other messenger bot that has FB subscriptions included like Chatfuel or ManyChat? I thought the service has something special in the backend to more easily create the newsletters but it seems that's not the case unless I missed it. Given what the system seems to offer, I agree with @robingood it's too expensive for a page owner. Especially with other alternatives on the market.
Liew Zhao-Yao
Seriously, why are you using IP detection to change the name of country in the bottom of page? Made with ❤️In _______ (country) You are lying us at the first place.
Nicolas Le Roux
@liewzy It's a great way to engage with people and start discussion about their interests and how they want to use Botletter.
Liew Zhao-Yao
@nico_lrx You pretend as a maker from our country to increase your engagement, is this what you should do as a growth marketer?
foo
Congratulations on the launch! :) It seems full featured from the start, well done. I'm not familiar with Messenger, does it mean that users will get a notification every time a message is out, or is there a possibility for some kind of aggregation? I like the idea of being able to manage transactional messages with it. Sending transactional emails that allow user to reply is always a PITA ("you can reply to this mail directly, but PLEASE PLEASE DON'T WRITE ANYTHING BELLOW THAT LINE!"). Using such actionable messages through IM sounds so obvious you have to wonder why it wasn't done before.
Nicolas Le Roux
@oelmekki Hi Olivier! Yes, when you send a botletter, subscribers will receive a Messenger notification just like when a friend sends you a message. I agree for transactional emails, my goal is that in the future botletter becomes a hub for all businesses' communications with their users / audience. I think it could for exemple be really effective for marketing automation :)
Nicolas Le Roux
Hi Product Hunt family! Thank you Nicolas for the hunt! Three years ago, I was studying Public Affairs and decided to learn programming by myself. Since then, some of my projects already got hunted on Product Hunt. Today, I’m really excited to present my very first SaaS product! 🙀 Botletter allows any company to send updates to their audience right into Facebook Messenger. It’s a similar service as Mailchimp, but instead of using emails we use Facebook Messenger. They are two main benefits: - The average open rate with Botletter is 80% (against 20% for email newsletters). - The average click through rate is two to three time higher than email newsletters. Without any coding, you can connect our technology to your Facebook Page. Then people can subscribe to your botletter right through Messenger (your fans will not be automatically subscribed). You will be able to send them messages with rich cards attached whenever you want (see it in action here: http://m.me/1481228375284718). Last but not least, we will get access to all the data to measure the impact on your business: the list of your subscribers, who opened your botletters and how many times they clicked on it. I had love get some feedback and I'm happy to answer your questions ;) Nicolas.
Sangeet Jaiswal
@nico_lrx Hi Nicolas, I would like to know what happens, when facebook stops allowing people to send direct messages as a newsletter. How does your product address that?
Steve Harry
How it is different from https://manychat.com/ ?
Leandro
#1 product of the day, awesome! I'll mirror what I said over on IH, it's a solid idea, well executed and polished. Wishing you success with this.
Nicolas Le Roux
@leandrobthomas Thanks Leandro ;)
Ian
It sounds interesting, but I would rather use Mailchimp to write the emails and then Botletter send the message - or a link to the email - to subscribers via Messenger. Is that possible? What about RSS to Messenger via Botletter?
Nicolas Le Roux
@ianmayman We are thinking in building such integration ;)
Yussuf Siddique
Congratulations on the Launch ! I might be missing something but I'm struggling to understand why this is any better or any different to ManyChat ?
Gigi Rodgers
This is an interesting tool. Someone used this (or something like this) on me a few days ago, and I didn't mind it - at first. I guess I think of my Facebook DM inbox as a "sacred place" for 1-on-1 messaging, and not email blasts.
Sean Wiese

I don't want to recreate a newsletter by hand when its automated in mail chip, etc. Would like to use Zapier or something that would trigger a bot letter notification that my full newsletter is now published.

Pros:

Easy setup, quick customer service

Cons:

Needs to integrate with existing marketing channels