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Blanka — Start a beauty or cosmetic line in under 5 minutes
Everything you need to launch your personalized, vegan, private label beauty brand easily, together in one platform. Customize products with zero minimum order quantities. Focus on sales & marketing, while Blanka handles fulfillment & dropshipping.
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Best
@kaylee_lieffers & team: Congrats on the launch! Exciting product and value prop for the users to benefit from!
Maker
Hey @amir_tavafi Thanks so much for the kind words. Super motivating for our whole team.
@kaylee_lieffers Congrats on the launch! Amazing product and I'm happy you decided to launch here. Already almost the top product!!
@benln @adam_blanka @golnoush_yazdani @aryan_mehan @kaylee_lieffers A huge congrats on the launch! Love the platform and the products 🚀
@kaylee_lieffers Congrats on the milestone! Love following the journey of Blanka and making it easy for literally EVERYONE. 👏
Launching soon!
@kaylee_lieffers really interesting niche - white label cosmetics! If this ends up being a success - are you hoping to move into different verticals (Ie: merch/water bottles/clothing etc)? Or will you try to expand into different markets with the same model?
I am also curious how the pricing works on your side - are you simply putting a small markup on products for services rendered or is the pricing structure much more complex? (Also feel free not to answer if its proprietary)
Anyways - l love the UI and the idea seems super flushed out!
@dzaitzow Hey Daniel, thanks so much for your feedback! Right now, we're laser-focused on the beauty industry, as we see a lot of room for growth here. Some of the products we currently offer include makeup, skincare, haircare, men’s products, and vitamins & supplements. While we may explore other categories down the line, our focus is firmly on beauty for now.
As for pricing, we've kept it simple – a monthly subscription fee plus the cost of any products you choose.
Thanks again for your interest – we really appreciate it!
Launching soon!
@kaylee_lieffers Love that from a pricing perspective - I also feel like that degree of transparency helps prospective buyers in their decision making process.
I haven't seen too many folks in the space doing this - are there any big competitors doing what you do (or close to) and what differentiates you from them?
@dzaitzow Thanks for the feedback on pricing! It's tough to know if you've nailed pricing - it always feels a bit like a moving target 😛
Our biggest competitors are the manufacturers themselves. But funny enough, they become our suppliers! Theoretically, one of our customers could go to a manufacturer directly, but they would then be stuck with only the products that manufacturer offers, plus there are high minimum order quantities, no branding of the products and zero fulfillment. So we are the best alternative because we address all of that!
Maker
@sventt thank you! We're always trying to make it easier for our merchants.
@sventt Thanks for your feedback! We love partnering with both Shopify and Wix, because it makes it super easy for our entrepreneurs to create products on Blanka and then instantly sell them on their online store. The direct integration makes shipping and fulfillment a breeze!
@kaylee_lieffers & team: This product makes so much sense, I am surprised something like that did not exist before. Congrats on the launch! 🚀
Maker
@alexanderfarr thanks for the kind words Alexander! This industry has so much room for growth, and we're excited to empower more entrepreneurs interested in the physical product space globally 🚀
@pakhzar Thanks Phillip! It continues to be an important part of the brand's experience. Everything from the sustainability through to the customization. We of course need to continue our convo :)
This is honestly so cool—it's wild how comprehensive this product is (drop shipping, integration with multiple e-commerce platforms), when it could have just stopped at "easy white-labelling." Congrats on the launch!
Maker
@bensyverson Thank you so much Ben! We love how you truly get the essence of what we've revolutionized at Blanka :) Will be following along on your launch of Mattebox!
@bensyverson Thanks so much Ben! We honestly tried to solve every headache that an entrepreneur experiences when launching a beauty brand, and it's become a very turn key solution!
Appreciate the feedback :)
@kaylee_lieffers During my time at IDEO I led a project for a big beauty brand and we basically suggested they do what you’re doing—it makes so much sense.
@senbaris Hey Baris! Thanks so much for your feedback and checking out Blanka!
The great thing about Blanka is that we can work with entrepreneurs anywhere in the world (we have shipped to over 47 different countries to date!) But because we are globally agnostic, we leave the tax component up to the owner of the brand.
That being said, Blanka integrates directly with Shopify and there are some amazing Shopify apps out there that can handle taxes on your behalf (Zamp and TaxJar to name a couple!)
I love love this company. I come from the D2C space and I advise several very well known skin care brands. This idea is 🔥.
The shopify integration makes this a standout – and the no minimum order requirements means this is feasible for starting entrepreneurs! Congrats on the incredible launch!
@logan_underwood1 Thanks so much for your feedback, Logan! You're absolutely right – the Shopify integration is a game changer. It’s a super simple, one-click setup, where brands can:
1. Connect their Blanka account to Shopify.
2. Select the products they want to sell on their Shopify store.
3. Start selling – no hassle, no minimum order requirements!
It’s designed to make it easy for entrepreneurs to get started right away. Appreciate your support and excitement around the launch!
I love that! at the same time so does that mean that people are basically going to be getting the same foundation just with a different brand label on them? They are just doing print on demand it's the same product essentially just with a different label on it? I think it's a great concept but as long as there is a variety of different types of foundations or different types of makeup products or supplements and it's not all just everyone doing the same makeup product with a different brand name on there! But I do think it's awesome! all love!
Love this! Dropshipping but with a new market twist, haven't heard of this before 🔥 Excellent idea to stick with NA-made products! Good luck! 💪
@uxinspector Thanks so much for this feedback! You're absolutely right - we have taken dropshipping and made it even better ;)
What are the ways you'll help your clients keep their products differentiated? How much upfront and ongoing design/consulting/advisory help do you provide your clients?
@clarryant Thanks for the feedback Chris! Great questions!
Since our products are private labeled, the main way they are differentiated is through custom logos on the products and packaging. This is actually quite common in the beauty and wellness industry!
That being said, we've seen increasing demand from clients for more customization options, including tailored packaging, ingredients, and even scents. To meet this need, we've introduced an enterprise offering that supports these customizations.
When it comes to design and marketing support, we offer our clients access to the Blanka Marketing Hub, where they can purchase marketing and design services. However, we primarily focus on the supply chain side of their business, staying out of their marketing and branding efforts.
Thanks for checking out Blanka ;)
Awesome team specially Kaylee and the best white lable solution to start your own skincare and beauty line. @kaylee_lieffers
Maker
Hey PH hunters and makers! Thank you so much for your feedback and support so far. We're overwhelmed by the community love. This helps us continue to evolve and make a better product for our merchants.
Blanka is the one-stop-shop to start and scale a beauty line. For us, beauty is way more than cosmetics and makeup - it's skincare, hair products, men's grooming/shaving/hair products, accessories, and now vitamins and supplements!
With over 400 North-American made products to choose from, and zero order minimums (No MOQs), Blank is the the low-risk, high-quality solution to creating the brand of your dreams.
We're so excited to keep giving entrepreneurs and brands alike the best experience with the highest quality products to grow.
Thanks again to @benln for hunting us!
Also, 👇 Try Blanka for free for 14 day and get a discount!
We’re offering 10% off your first sample order with code PRODUCTHUNT10. Sign up in the link above and launch your beauty brand with $0 upfront!
✌️
i love the execution and the idea but its so niche the majority of us will never use this in our lifetimes. is there a serious need for this product? have you identified your potential customers? how are you targeting them? this is not an addon rather is a shop for your own product tied to a us manufacturer? i dont see any potential for this. sorry.
@maxcompe Thanks for your feedback, Max! I’d love to hear more about what you consider “niche” from your perspective. To provide some context on the beauty industry:
- The global beauty market is projected to reach $646B this year.
- Historically dominated by large CPG brands like Estee Lauder, the industry is rapidly shifting, with more than 30% now carved out by smaller, independent brands.
- Many of these smaller brands don’t have the infrastructure to scale, which is where Blanka comes in!
- There are over 1.6M small brands (those with less than $1M in GMV), representing a serviceable obtainable market (SOM) of $4B for Blanka.
- As we continue to grow and partner with larger brands, we see even more market share opportunities ahead.
We’re confident there’s a significant need for Blanka, and we’re excited about the potential to support this growing segment of the industry. Thanks again for sharing your thoughts!
@erich_ko93 Thank you so much for the feedback Erich! That's exactly what we are aiming for.
Traditionally, if someone wanted to start their own beauty brand, they would spend hours vetting suppliers, they would have to make a large upfront investment in inventory to meet minimum order requirements, they would have to store their inventory somewhere and they would have to manage the logistics related to shipping products to their end consumers.
With Blanka, entrepreneurs launching independent brands no longer have to deal with these headaches, because we take care of everything from sourcing, through to branding and fulfillment.
Appreciate you taking the time to check out Blanka!
@oded_ben_dov1 Thank you for your feedback! We're thrilled to hear you find it easy to use and beautiful—it really means a lot to us. We also take great pride in sourcing the highest quality products from suppliers across North America. Honestly, they’re all I use these days too!
Maker
@oded_ben_dov1 Thanks for the kind words! We're adding more products all the time, too.
Amazing team and vision - very bullish on this opportunity. Congratulations on the launch!!
@supademo_joe Thanks for the support!!! We are super excited to share Blanka with the PH community today :)
Several years ago, my wife and I explored starting a skincare line. It felt like it should have been possible, but the lift ended up being way too heavy. If Blanka had been around then we would have been off and running. This is such an incredible idea that has been also executed very well! It's like Shopify and Square in that it will inevitably create exponential value by spawning a slew of new companies. Great job, Blanka team!
Having watched your evolution from the very start I couldn't be more impressed by Blanka and Kaylee's leadership!
Blanka