Attio
p/attio
Customer relationship magic.
Nicolas Sharp
Attio Automations — Powerful, customizable automations supercharged by AI
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The future of automation, right inside your CRM.

🛠️ Build powerful workflows for your GTM team.
🤖 Supercharge them with AI for intelligent automation.
🔗 Integrate & orchestrate with tools in your stack.
🗂️ 20+ out-of-the-box templates for your GTM motions
Replies
Nicolas Sharp
Hello Product Hunt community, Attio co-founder here. About 7 months ago, we took the leap and launched Attio on Product Hunt. The support we felt by this community was overwhelming. Building companies is really hard and it’s incredible to have somewhere to share and celebrate progress. Today we’re excited to share with you the next evolution of our product: Attio Automations. We’ve been testing it with customers for the last few months and we really think it’s a game changer for what’s possible in Attio and CRM. We've painstakingly-built a tool that is powerful enough to give you full control to build and automate amazing GTM systems inside of Attio, while also being intuitive enough to use right out of the box. We also know how important the ecosystem of other amazing tools is to our customers and so we took a little longer to build this feature with support for third-party integrations. We’re launching today with a few of the most requested, with plenty more to come very soon. Customers are already using Automations to do everything from spotting user upgrade potential for their PLG motions to automating customer success workflows, creating real-time weighted sales forecasts and more. CRMs have followed the same tired old format for a couple of decades now. Attio’s ongoing mission is to break that mold. We’re creating a paradigm shift with Attio and plan to continue shipping extremely quickly. The team is here to answer any questions you might have. Drop us a comment below! Thanks again for your support ✌️ See you all again soon :)
Antoni Kozelski
@nicolassharp Super idea - you managed to integrate activities and create a more modern workflow management system. Congratulations!🔥
Eugene Yarovoii
@nicolassharp Hey there! We're thrilled to extend our warmest congratulations on this amazing launch! Wishing your project all the success it deserves. We've also signed up to receive your updates on Twitter!
Miguelmarquesdacosta
@nicolassharp Wow, congratulations! The product looks fantastic. Can you share what's in store for Attio's future development in terms of AI?
Alexander Christie
@nicolassharp @miguelmarquesdacosta Hey Miguel - that's an amazing question! We're really excited about ways that the latest innovation in AI can improve the CRM space. In particular, we think there is a huge opportunity to create structured data (and automations that run on it) from unstructured sources like Emails, Video Calls and Slack channels. We'll have more to share in this space soon!
Gabe Moronta
@nicolassharp Honestly this is cool, really tired of the same old CRM, well done!
Jamie Davies
Hey Product Hunt! I'm Jamie, a Senior Product Engineer here at Attio and lead for Automations! I'm so thrilled to be able to finally share the culmination of literally MONTHS of our lives. Automations began as a fun little technical demo, playing around with a visual builder and some multiplayer technology. I remember our first show and tell, where we got the entire team to jump on and see how many cursors it could handle. It’s insane to see how far it’s come, and its transformation into a foundational part of so many of our internal (and early testers) processes from engineering 👨‍💻 to finance 💸. We wanted to get Automations out to the world but rest assured we’re already working on even more incredibly powerful functionality that we both can’t wait to share, but also use ourselves! I’ll be here all day to answer any questions, so try it out and let us know what you think ❤️
David Cacik
Fan of the launch, +1!
Ela
I love attio. It's an excellent product that improves the organization of my sales funnel. Its seamless synchronization with Gmail simplifies the process of adding contacts.
R Oliveira
Hello community. Having personally used this feature for the last months, I can say it has been a game changer for our sales team. From automatically updating fields to sending updates to our Slack channel when we get a win, it has allowed us to improve our collaboration with a remote team. Congrats Attio team on this awesome launch!
André J
I guess this will or have been asked before. But how do you compare to OpenAi's own agent builder that they launched yesterday?
Alexander Christie
@sentry_co Hey André - thanks for your question! Attio Automations are designed to provide structured automations on top of our CRM product, which gives you a single place to combine customer and product data. Our AI blocks sit on top of OpenAI and Google Vertex APIs to provide LLM powered magic based on that data context. We're super excited about OpenAI's new GPT library - we see it as a logical next step for the OpenAI platform and we'd love to allow customers to call those newly created GPTs through our Automation tool. You can think of Attio Automations as an orchestration layer for calling different products and services in reaction to data changes - if the most helpful integration to call is a GPT then we want to make that possible!
Jérémy Goillot
Being one of the few beta testers of Attio, I'm thoroughly impressed every time I open the product. The level of robustness and the well-designed CRM never cease to amaze me. Moreover, I've noticed how the product has had new updates every week since the beginning of this year, which is truly remarkable.
Alexander Christie
@jgoillot We're so grateful for your support and it's been incredible to watch you build on Automations! We've got a lot more beautiful and robust updates where they came from 🚀
Donald Fogarty
@jgoillot I think #product and #shipped are our most active channels on Slack - amazing that you've noticed the updates every week. Do you have a favourite from this year?
Frank Mayfield
@jgoillot Your feedback over the past year and a half has been so valuable -- so excited to see what you build with Automations!
Hollie Wegman
@jgoillot Having beta testers like you was part of how we made the product better every day. Thank you 🙏
Ilan Cedillos
@jgoillot Thanks so much Jeremy! Your support means a lot to us! We made it a key initiative this year to communicate as much as we can every update we push. We've got more on the way!
Tem Nugmanov
Big fan of native automation capabilities in vertical SaaS tools. This implementation sets the the pace for others. Bravo 👏
Ilan Cedillos
@temirlan Thank you, Tem! This means a lot to us, the team has poured so much work into building something that would be truly special for CRM and automation.
Andrey Vinitsky
Looks great 🤩
Lucas Bédout
Been waiting for this for a while! Gonna give it a try now
Donald Fogarty
@lucas_bedout How's it going Lucas? Keen to hear what you've automated!
Kavir Kaycee
Congratulations on the launch! @nicolassharp @james_mulholland @viralpickaxe @alexander_christie Loving the fresh take on GTM with your AI-driven automations! It's evident how this could redefine productivity by shifting focus from menial tasks to high-value activities. Curious to hear what's the future roadmap for this feature?
Alexander Christie
@nicolassharp @james_mulholland @viralpickaxe @kavir Hey Kavir - thanks so much for the kind words! We have a dedicated product team here at Attio dedicated to all things Automation - so you can be sure we're going to keep improving the Automation product from here! Some of the things we want to tackle immediately are improving the way the product handles looping and iteration, as well as expanding our integration ecosystem!
Ilan Cedillos
@nicolassharp @james_mulholland @viralpickaxe @alexander_christie @kavir Thank you Kavir for the kind words and your support!
Yura Turivny
Great job, Attio team! 🚀 Attio Automations looks like a promising step forward in CRM automation. Excited to see how it simplifies GTM workflows. Any plans for AI-powered recommendations in the future? Keep up the excellent work! 🙌
Ferruccio Balestreri
Huge release- we’ve been using this feature for the past 3 months and I have to say it’s been super useful to automatically surface users that have been using our product a lot and that we hadn’t reached out to!
Marni Newberg
@frcbls So glad you're already solving problems with Automations 🙌! Thanks for the support, Ferruccio :)
Ilan Cedillos
@frcbls Thanks Ferruccio! We're glad it's been so useful for you. You all are the ideal use case for us. Really appreciate our partnership!
Piotr Nedzynski
Looks super sharp!
Uri Levanon
Love the "Automations" feature! it's super-easy to use and clutter free (which is a key thing when building workflows), and it saves the need to add a 3rd party tool like zapier, just to get the 4-5 main things done. In general, i'm a big fan of in-app workflow tools (like airtable has), because they are just easy to start with and get the basic things done. For complex things there's make or zapier.
Donald Fogarty
@urilevanon This is amazing to hear and with our integrations there's so much more to come and even more complexity we can simplify!
Mathias Davidsen
Been using Attio for the past 9 months. Love the product and the progress the team is making everyday!
Julia Lamb
Congratulations on the launch! Really looking forward to seeing more. It feels really intuitive to use to an everyday user :)
Donald Fogarty
@julia_lamb Thank you - Lots of design / product / engineering thought goes into providing intuition!
Henrique Cruz
Congrats on the launch @nicolassharp and team!
Ankit Paliwal
Attio is by far one of the most promising CRM systems out there. We've recently signed up to Attio and have not regretted it since. Can't wait to unlock and enhance how we work using Automations. Great work team!
Ben Hacking
This is huge 🔥 - been waiting for these integrations for a while - now we never need to leave Attio 😄
Alexander Christie
@ben_hacking Thanks so much for the kind words Ben! We're excited to have you onboard for the long run!
Donald Fogarty
Nice one @ben_hacking - Although, with the right automations, you can literally leave for lunch and come back to see the progress made