Attio — Customizable, collaborative CRM for startups

Hi everyone! I'm Nick, the co-founder and CEO of Attio, a CRM that combines the power of an advanced data architecture with the magical user experiences of no-code software. Attio's mission is to build a CRM that is not only beautiful and intuitive but also powerful enough for businesses to iterate on their go-to-market motion and then scale. The idea is that you can mold it any way you want for any business use case or workflow on the fly. CRMs are huge products, so we've spent the last three years focused on a set of powerful initial features that we think work really well for fast-moving startups: ✅ Email and calendar sync to build out your CRM within minutes of sign-up ✅ Powerful communication intelligence and data enrichment give you insight into all your team's relationships ✅ A flexible data architecture that can accommodate a huge array of GTM motions and use cases ✅ A super-fast and modern UI, backed by powerful keyboard shortcuts ✅ A super-flexible real-time reporting engine ✅ A Chrome extension that allows you to access your CRM from any webpage, with contextual support for LinkedIn and Twitter We're also offering a generous free plan, perfect for teams just getting started. It’s been a long journey! We’re excited to keep growing and shipping for many years to come. We're now officially out of beta and generally available, and we can't wait to hear your thoughts. I’m also here to answer any questions you might have :) Drop us a comment below!

Congrats for the launch and the Series A team! Love your LP, it's top notch! The product design looks great! Does Attio fit a specific CRM purpose and is intended to a specific vertical/businesses? We're using Hubspot. If we were to decide to migrate how would that work?

congratulations! I just created an account and will give it a try. mainly I am looking for the following: 1. categorisation of accounts (custom tags, phases etc) 2. email to multiple contacts at once 3. insights/open rates can you let me know which ones are included?

Very powerful tool! It can definitely increase efficiency on a daily base! Congratulations on the launch! 🥳👏😊✨

Really like the fact that Attio combines flexibility (customization) and templates (best practice, easy to get started) Been exploring a CRM and look forward to trying it out.

Congrats team! I love how flexible Attio is + the realtime data makes it truly magical 🚀 What's next on the roadmap?

This seems like it has every feature you need to boost your productivity. Sounds really promising. Congrats on the launch!

Congratulations on launching Attio! Looks like the perfect CRM for teams looking to sync their email and calendar and create unique workflows. I'm excited to see how it helps businesses!

Just upvoted! The communication intelligence cells are interesting. Have you thought about integrating recommendations? For example, something along the lines of the system telling you "hey you should probably reach out to this lead today since ..."

I'm going to give this a go. I've been looking for a simple CRM that is easy to use. Hope this is the one.

Looks modern, also looks like a CRM that is come out of modern age product building 🙌 Would love to know apart from Salesforce / Hubspot being the one's which is common in any enterprise company what sets you apart from the interactions you created also currently I don't see a lot of integrations in place which is going to super important... these would be my questions, and I genuinely don't want to use Salesforce so looking forward to your answers on these ^^ if it sounds good would love to switch 💪

Check out Attio! They have a great CRM that is easy to use and can be customized to your team's needs. Plus, it integrates with your email and calendar so you can get started right away.

Been following you guys for a while, looks amazing. Heading over to try it out. Do you guys have (or plan to have soon) security certifications? SOC/ISO?

Congrats Nicolas and team on this launch. What I love about Attio are the design and the speed. I've played around it before and it's incredible how on very large lists of users all filters get applied within 300-400ms. It's truly a technical marvel and I think this is the sort of things that go unnoticed when buying a tool, but that make a huge difference in the day to day

You know, it's about time someone made a beautiful and functional CRM. I hope this is the one! Looking forward to trying it out.

This is huge! Been using Attio for couple years now and we had to for a while go back to Hubspot due to their better integration with WhatsApp and I hated my life during that. So glad we are now back on Attio after a pivot took us away from WhatsApp 🙌 Congrats on the launch team!

Sooo sharp and clean! It's about time somebody made a sleek it-just-works alternative to Salesforce and all the clunky incumbents. Congrats on the launch, thank James Mulholland for drawing my attention to Attio!

Congrats, @nicolassharp and team🚀 On Deck has been using Attio and we're LOVING it. It's probably the most flexible yet delightful CRM I've used. Normally flexibility, customizability and power come with usability as a trade-off but the Attio product team has managed to build something incredibly robust.

It's instantly beautiful. The simplistic design creates a feeling none of the other CRM does. Congrats on the launch, and thank you for your startup deal.

Howdy-do, mates ! 🤚 Great job on getting your product on PH! You have done an outstanding job I'll definitely try it. I only have one question. What motivated you to create it?