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AnyTrack — One tag to track any funnel across your marketing stack
AnyTrack is the next generation Ad Tracking Platform:
⚙️ Connect instantly your marketing stack (JS & Server-Side API)
🗂 Optimize your ads with real time data
⚡️ Retarget granular audiences everywhere
💡 Best for DTC, Lead Gen & Affiliates
⚙️ Connect instantly your marketing stack (JS & Server-Side API)
🗂 Optimize your ads with real time data
⚡️ Retarget granular audiences everywhere
💡 Best for DTC, Lead Gen & Affiliates
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Replies
Luke Kling
AnyTrack is awesome! Definitely recommended 👍
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@benoit_collet Salut Benoit! We have a DPA with our clients, but our customers are ultimately responsible to get their user's consent.
@benoit_collet you should try it :) Feel free to reach out to the support if you need help.
Hello ProductHunt!
Every single marketer knows that conversion tracking can be a real pain, let alone attribution.
But since Apple released their iOS 14 Tracking Transparency, this pain has reached an all Time High!
And while it's true that AnyTrack solves the iOS 14 tracking challenge, it wasn't the primary reason that led us to build AnyTrack.
Conversion Tracking was a pain before Apple implemented ITP or ATT.
It was a pain because it was boxed into a little world called the "thank you page".
And as most marketers know: the "thank you page" is a thing of the past.
In fact, conversions are everywhere, have many shapes, and reveal all kind of intents.
They happen online, offline, across domains, platforms, and APIs.
So how do you close the "conversion loop" when third party pixels are blocked, data gets skewed because of messed up UTMs that attribute 50% of your conversions to your "confirmation email" notifications?
That's why we've built AnyTrack.
A platform that orchestrates your entire marketing data flow across any marketing stack. That connects the dots, across any type of funnels, whether eCommerce, lead gen, and even affiliate marketing.
We wanted to solve the tracking maze, not only by providing stellar tracking, but by letting anyone implementing it in a matter of minutes, and get a fair fight on the ad auction.
💡 Long story short: AnyTrack = "less is more"🚀
✅ You don't need to be a geek to get good data
✅ You don't need to break the bank to get our platform
✅ It is "Plug & Play"
✅ It integrates seamlessly with any marketing stack
✅ It covers any type of marketing funnel
✅ Insights and data connections are near real time
✅ Everything runs client-side and server-side
✅ You can extend it with Zapier or other webhook providers.
Since our first release in 2020, we've been compared with many platforms. From Segment, Google Tag Manager, Google Analytics, and even Zapier...
Since these platforms are well known in the community, I will be more than happy to answer any questions, feedback and answer any tracking challenges.
If I've picked your curiosity, and you want to solve a burning tracking challenge - you can try free for 14 days, and get a 40% discount on any of our plans for the next 2 months.
My team and I will be around today to answer your questions here, and via our support channel.
Thank you and happy tracking!
Laurent
@laurent_malka Congrats on the launch 🚀 Great Ad Tracking Platform ! this seems to be very useful I ll share in the company
@laurent_malka perfect ! I shared it, they will come back to you directly I'm sure. once again nice work and congratulations
@laurent_malka Awesome stuff! The ability to orchestrate your entire marketing data flow across any marketing stack sounds amazing. It’s going to come in handy when you’re trying to manage time.
Kudos to the team!
Congrats on launch! Looks really cool! Just curious how this compares to Google Tag Manager?
@britt_joiner Thanks for the question! There are a few features that are similar to tag management.
For example, once you connect your analytics or ad pixels in AnyTrack, we will automatically load them in the background if we don't see them on your site. So if for some reason you forgot to add your tags, then we do it for you.
The other feature is that we automatically fire standard events to all your connected pixels.
For example, by default we track standard "add to cart" events, form submissions, outboundclicks events (no need to add triggers, or special rules - we "autotrack" the events, along with the event properties).
Once we've captured these events we fire the event tracking snippets of your ad pixels (fb, ga, google ads, bing, outbrain, taboola) with their standard events.
That happens client side.
So you could compare these features with GTM, but to achieve the same results with GTM, you'd have to add triggers, and snippets, and instrument datalayer, and first party cookies.
@laurent_malka awesome! those are some really handy features, esp for teams that don't have a developer to help with triggers and events!
@britt_joiner that's right :) we have clients that are not that technical but they are getting really great results using AnyTrack without writing even one line of code.
Thanks for your interest in our product.
@ferideses Thanks! Very cool to have you on board! Can't wait to see the effects of GAannotations to our insights!
Very interesting. Putting this into my "Definetly check out later" box. ;)
God jib. Congratulations and good luck today!
@davor_kolenc Appreciate your comment! looking forward to see you on the other side!
@davor_kolenc Thanks Davor! Feel free to book a demo and have a tour in our platform.
Seems like AnyTrack solves a real issue. Congrats!
However, not sure if it's just me, but I find the product presentation quite hard to swallow. That might also be the reason why people are likely to misunderstand the value of it. You claim the setup is as simple as integrating a JS script over, so maybe you can record a short demo to clarify things.
Hi @alexander_eble ! Thanks for the support. We have a youtube channel where we provide some tutorials. Here is where you can see how easy the setup is :
Cheers !
@alexander_eble Thanks for your comment Alexander! AnyTrack as a flexible tool can be integrated into many different platforms and track different scenarios. We keep posting new tutorials and articles in order to cover all the ways to get the best of the product.
Hi Laurent,
Congrats on the launch. My best wishes to you and the entire team at Anytrack.
@andrew_ph123 Thanks Andrew for your recommendation! Great to have you on board!
I think this product is great. Solves a genuine problem for marketeers. I recommend and continue to do so. Well done team AT; I hope PH is a huge success for you.
Ant B.
Thanks Anthony for your continuous support and for feeding us with such valuable feedback along the way.