Subscribe
Sign in
Amazon
p/amazonWork Hard. Have Fun. Make History.
Start new thread
Ryan Hoover

Amazon Dash Button — Place it. Press it. Get it.

59
•

Amazon Dash Button is a wireless device connected to your Amazon Prime account with the help of which you can place orders for your convenience. It is a specified button for you usual orders. Just press it and you have it ordered, especially if you don't want to think 24/7 for that and you just remember at the moment you need it.

Add a comment

Replies
Best
Ryan Hoover
Hunter
Credit to @caseynewton for this hunt via his Verge article.
Amazon continues to reduce the friction from "I need something" to "I bought something." For many, it's become the go-to shopping destination because it has just about everything at reasonable prices and Prime eliminates purchase hesitations that come from evaluating shipping costs and delays. This a bold move and I'm skeptical many will adopt this, but I like that they're experimenting.
Drew Moxon
@caseynewton @rrhoover This becomes really powerful when paired with Prime Now - press a button, delivery in under 1 hour. It's like a flight attendant call button for your home.
Alex
@caseynewton Amazing. I proposed something almost identical back in Samsung. Basically a small connected button on everyday products with frequent recurring sales. but it didn't get through. Amazon is one of the only firms that can pull off this type of heavily commerce-tied product. @rrhoover 's point about reducing the friction from "I need something" to "I bought something" is a very real problem that can be overlooked, but can be vastly improved. Sure, the marginal 'discomfort' can be tiny, but since so many people frequently face this problem, it can be huge.
Jack Dweck
This is so brilliant that people seem to think it's an early April Fools joke: https://twitter.com/search?f=rea... Nice timing, Amazon!
Brandon Lipman
@jackdweck That is exactly what I thought beffore I read Ryan's comment above.
Joshua Dance
@jackdweck Still am not sure it isn't April Fools. :)
Eric Metelka
Amazon Dash button for condoms. Sorry. So so sorry.
Anuj Adhiya
@eric3000 I can just see the recommendations in the "Customers who bought this product also bought...." section now - hah!
benny benis
I have to pick up the box, open the box, take out the products and arrange them on the shelf, all by myself?
Zoe Landon
I can only imagine someone with a newborn having one of these, kid grows up a little, then they find the button, and childlike curiosity ensues, and now the parents have enough diapers to stock a Costco. I presume there would be sanity checks?
Jason Crawford
@hupfen “Dash Button responds only to your first press until your order is delivered”
Tom Limongello
@hupfen reminds me of one of my favorite click hysteria commercials. http://tv.adobe.com/watch/whats-...
Zoe Landon
@jasoncrawford And there's the indication that someone thought seriously about the idea. Good to hear.
Josh Muccio
Oh wow. This is going to be HUGE! I just sent this to my wife and she said "No freakin' way, the way of the future is here." Then she said, "why didn't you think of this Josh, we could be millionaire's" 😄 Just checked out the site and what's even more interesting to me is the Dash Replenishment Service that launched alongside the dash button: https://www.amazon.com/oc/dash-r... Home appliance makers everywhere are rejoicing 🎉
Taylor Edmiston
@joshmuccio If true, this is pretty phenomenal. Not unlike Uber or Postmates opening their APIs... > "Can we really implement DRS with 10 lines of code? Yes. Device makers can start using DRS with as few as 10 lines of code using simple HTML containers and REST API calls. Device makers can place orders on behalf of their customers without having to manage addresses, payment instruments, or billing systems."
Adam Sigel
So this is the pizza button for all FMCG? I wonder how many buttons the average home needs. What's the lifespan of the button, and is the battery replaceable? How much configuration is needed by the user to connect to wifi, set the number of items per button press (e.g. a 6-pack of toilet paper or a 24-pack). TONS of questions but interesting approach for sure.
Taylor Edmiston
@adamsigel Based on some speculation in Hacker News comments: most likely talks to your phone via BLE for config with a 1-2 year battery span.
Casey Newton
THANK YOU RYAN
Maia Bittner
I really love this. I think the more we can eliminate screens from interfering from our access to Internet-enabled capabilities, the happier, more social, and more present we will be.
Joe Wagner
I'm loving this idea for the household essentials. For anyone with kids, I'm wondering what happens when a semi-truck pulls up full of TP, Paper Towels, etc. because your child hit the button 1,000 times last night. Update: (Reading helps: Dash Button responds only to your first press until your order is delivered.)
Blaine Hatab
There's also an API for this. Super cool. Definitely got some integration ideas for that. https://www.amazon.com/oc/dash-r...
Irving Torres
The question is, do they have a beer button... In all seriousness though, this is a very interesting experiment. I wonder if this happened after their Siri-like Amazon Echo interface didn't do so well. This seems much more intuitive. What do you all think.
Devin Hunt
What a time to be alive.
Jack Smith
very cool. This reminds me of an internet of things like connected button.
Ryan Hoover
Hunter
@_jacksmith like, bttn. 😉
Napoleon Suarez
Building the physical button right into a Kuerig or a water cooler would be the next logical step. Would also be really cool to design a pressure sensitive pad (or scale) to sit products on so when the scale senses that things are getting low (like flour or dog food) the product is automatically ordered. If this is an April Fool's joke, there'll be a real product on Product Hunt next week for sure. Great timing on Amazon's part.
Joss Scholten
@napoleonsuarez it would seem that is exactly what they're doing with some products: https://www.amazon.com/oc/dash-r...
Trevin Chow
Love that Amazon continues to throw stuff at the wall and experiment with new ideas. Admittedly most of their new physical products have been big failures (Fire Phone anyone?), it's this type of company culture that will eventually enable the creation of a big hit with consumers.
Ross Rojek
I remember people trying to do the kitchen scanners so you can scan things as you run out (or as you buy them) and it would reorder more. My issue with this is I'm not a big fan of having a bunch of different buttons all over the place.
Nikhil Basu Trivedi
gotta believe this is an April Fool's Joke lolol
Effi Fuks
Guys, I just got a confirmation from a friend working in Amazon that this thing is real (not a hoax).
Rachel Berry
@effifuks I really hope you're right because this is awesome. But I can't believe it until next week lol.
Andy Rosenberg
This is seriously cool. Still needs more Gary Busey.