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Howie Liu

Airtable ProductCentral - Airtable's solution for end-to-end product operations

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ProductCentral is Airtable's first-ever dedicated solution. ProductCentral connects every stage of product development, unifying AI-powered customer insights, product roadmaps, headcount resourcing, and strategic goals into one powerful hub.

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Howie Liu
Maker
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Really excited to launch ProductCentral today! This is Airtable's first ever dedicated solution, and it reflects the best practices we've learned from working with the leading product organizations--from top AI companies to high growth centicorns to Fortune 500s--who have built their product operations on Airtable. As every company mobilizes their product teams to drive more aligned execution in the post-ZIRP/AI era, we've seen a consistent need for product leaders to see the forest *and* the trees. ProductCentral enables product leaders to roll up to a view of their strategic priorities as well as drill down to the team and execution level. We've also built ProductCentral to integrate with other systems to create a 360 view of the product development lifecycle--linking feature requests to customer records in Salesforce, extracting AI insights from customer calls and support tickets, tracking issues with JIRA, connecting to Workday for people resource data, and integrating operating metrics from Snowflake and Databricks. Digital product execution is becoming a critical competency for every company, and we're excited to work with product organizations in every industry to unify and align their execution.
Rajiv Ayyangar
Whoah very exciting! At my last startup we built an Airtable-based system to extract product insights from a variety of sources (intercom, interviews). It was inspired by @rahulvohra ‘s internal tool at Superhuman. Very cool to see Airtable embracing this use case. Cc @jakecrump
Gabor Kriston
The connection to headcount resourcing and linking it to product goals is such a great idea. It's something we've struggled with, especially when teams are stretched thin across multiple projects.
André J
Linear definitely needs some competition! What are the stand out features for this? What will surprise me moving from linear to this? thanks!
Rajiv Ayyangar
@sentry_co I don’t think this is competing with linear (which is more centered around issue tracking and tactical project management). This seems more about gathering insights, coalescing them into stories, and prioritizing those stories.
André J
@rajiv_ayyangar I guess you are right. This area is still ripe for disruption. Linear – Plan and build products. ⚔️ ProductCentral - "product hub, goals, roadmaps, connects every stage of product development" Who will merge them both? 😅 ... btw: what product hub is producthunt currently using?
Simon🍋
Launching soon!
This is big! I'm genuinely excited to see Airtable stepping into this space. Curious to hear from others who've had a chance to try it out - how's it working in practice?
Olive Haus
So many stellar launches lately! 🤯 It’s super neat seeing a dedicated app like this put together, and makes me wonder if Airtable App devs (like moi) will have more competition in the future 👀 I’m assuming this is meant for single Enterprise-level clients as opposed to an app/template any Airtable user can access? Either way, supremely cool launch and I’m stoked for what’s to come! 🔥