💥 Growth Marketers: Is your ad budget a shot in the dark? In today's multi-channel landscape, optimal budget allocation is one of the toughest challenges. It’s not just about spending money—it’s about making every dollar count. 👉 Here are the key challenges: 1. Choosing the right target audience to match your campaign objectives. 2. Balancing spend & content across awareness, consideration, and conversion stages of the audience. 3. Identifying the right channels for each marketing objective and optimizing budget allocation. Spoiler: it's not always obvious! 🤔 The kicker? The ideal channel for your content might not be on your radar. Creating an effective ad strategy is more than guesswork. It requires a deep understanding of your audience, their journey, and where they're most receptive to your message. Exciting news: Houseware's campaign strategist agent is on the horizon! It will: ✨ Suggest new, potentially overlooked channels ✨ Recommend optimal budget splits across channels Marketing pros, what's your biggest headache when allocating ad budgets across channels? Share your challenges below!

Congrats on the launch team. 🚀