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State of Android In-App Subscriptions — Insights & benchmarks of Android in-app subscriptions 🧭
Android in-app subscriptions insights, expert analytics, and benchmarks! Based on 10m subscribers from America, EU, UK, Asia, and Oceania:
* Average subscription price;
* LTV;
* Free trials analytics;
* Subscription retention;
* Billing issues.
* Average subscription price;
* LTV;
* Free trials analytics;
* Subscription retention;
* Billing issues.
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Replies
Thanks for sharing this report! It's super interesting to compare this data to iOS metrics
Hey, Product Hunters 👋
We made the report which introduces benchmarks for in-app subscriptions metrics:
— LTV;
— install to free trial conversion rate;
— trial to paid subscription conversion rate;
— subscription retention rate;
— average subscription price.
Each metric has a country and subscription duration distribution. The report is based on anonymous data from 100m users and 10m subscribers.
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