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12min Reading — Your free habit builder for reading
12min is an app with summaries of the best nonfiction books, that can be read or listened in about 12 minutes. Our primary goal is to help you to develop the reading habit and take it to the next level. That's why we offer free and unlimited reading. You can develop the reading habit, learn new things, prioritise your next books to read.
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Everton Fraga
I've used the app enough to write a review here. The idea is great, execution as well. Love their selection
Pros: A powerful AI for recommendations is replaced by a thorough curation. They've got several titles I've got on my bucket list and feels great to get the most valuable tips on my spare time.
Cons: I'd definitely subscribe on a monthly basis. Yearly subscription feels too much commitment. It feels like you want to rip my wallet apart.
Audiobooks playback needs to improve. On my experience (ios) it wasn't saving where I left it off. That was annoying.
Overall: The development seems pretty active and those Cons might, at some point, vanish from existence. Congrats on the project!
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@evertonfraga Thanks for the comment and feedback Everton.
We're working very very hard to make the user experience a lot better, we know we still have a lot to improve. But we're updating 12min weekly, and in every update we improve a little bit.
I believe that problem with the audio player is already fixed ;)
@evertonfraga Not for now, but we're studying how and when to test that. For now we're offering free and unlimited reading, which means you can read how many microbooks you want per day for free, and the premium account gives you access to the audios.
12min is one of the best apps in Brazil. Not just to read, but to select good content as well.
Pros:Awesome content selection.
Cons:Blinklist is a competitor
Thanks for the review Dantas, that's awesome to hear! We're doing our best to prove ourselves better every day :) #keepReading #keepLearning
They say you only use 3 apps on your phone and 12min is definitely one of mine.
Since they started releasing audiobooks, I open it at least once a day
Pros:Best way to research before buying new book, great to remind key points from what I've read, great UX/UI, audiobooks to listen while running
Cons:None
Thanks for the review Vinícius, that's awesome to hear! It's great to have you as a heavy user of 12min :) #keepReading #keepLearning
I just signed up and selected 3 categories, but most of the books weren't in English - I think I only saw one title that was in English. Am I doing something wrong?
@stevenkryger Hey Steven, thanks for the comment, and for reporting that. I'm sending this to our tech team.
To fix that, just follow these steps:
1. Go to the to the in-app Profile tab (bottom right corner)
2. Click on the Settings button (top right corner)
3. Scroll down to "Language" and "Content Language"
4. "Language" stands for the general language of the app
5. "Content Language" stands for the language of the summaries
6. Set them to English, or any other language available :)
If you have any other problems or feedback, please let me know =D
Downloaded it today, listened to Outliers and the Steve Jobs bio. Really cool.
Pros:Low price, good audiobooks
Cons:None so far
Thanks for the review Marinao, that's awesome to hear! Glad you liked it :) #keepReading #keepLearning
Love the personal development space. What makes 12min different than Blinkist? Thanks
@parisivy00 Thanks for the comment Mariano! =D
Answering your question, the main differences between 12min and Blinkist are:
1. 12min is now GLOBAL, with content in English, Spanish, Portuguese and Hindi;
2. 12min is FOREVER FREE FOR READING and Blinkist limits their free access to 1 reading per day;
3. PRICING: We admire them and getAbstract and that they raised 17M. We’re bootstraped, which means we’ll grow slower, but with best prices to our users! =D
I hope you like it! Enjoy! ;)
@rafaismyname Thanks a lot for the comment Rafael! We're glad to know you're making the most of 12min :) #keepReading #keepLearning
Awesome app!! Library keeps getting bigger and better and is really good to have a first look before committing in buying a book to my kindle!
@lucas_vitor That's awesome to hear, thanks! We love to see people who understand the fact that we're not against books, but the opposite. We actually want people to read even more books, but in a smarter way! :) #keepReading #keepLearning
Awesome product. I bought a lot of books listening their summaries and it's practical to listen during operational tasks.
@giovanni_salvador Thanks a lot for the comment Giovanni, that's great to hear! =D #keepReading #keepLearning
Thanks for the review Nathalia, that's awesome to hear! :) #keepReading #keepLearning
This APP came to meet a very important demand in the Brazilian market. Super relevant to have an initiative like this.
Pros:Awesome app, with an interesting value proposition and good strategy.
Cons:None, for now.
Thanks for the review Fernando, that's amazing to hear! We love to have you as one of our greatest users :) #keepReading #keepLearning
Love the app and how fast they populate the library with new content.
Pros:Great content, awesome library and a sweet price!
Cons:Could be better on Android.
Thanks a lot for the review and feedback Manoel, that's awesome to hear! We're working very very hard to improve our usability, specially on Android. In the past few months we improved it A LOT, but we know there's still a lot to do. We're updating the app weekly to improve the user experience and app usability. :) #keepReading #keepLearning
I've been using 12min since the 2017. It's very simple and useful.
Pros:High quality summaries (text and audio)
Cons:None
Thanks for the review Guilherme, that's awesome to hear! Great having you as a user for so much time :) #keepReading #keepLearning
Great app! If you want to read more, definately its a great way to start. 🤘🏽
@caiohnw Thanks a lot for the feedback Caio! #keepReading #keepLearning
Thanks for the review Camila, that's amazing to hear! :) #keepReading #keepLearning
Cool product Matheus. Can you clarify what you get for free, and what you need to pay for? I'm finding it a little confusing.
Thanks a lot for the review Edu, that's awesome to hear! #keepReading #keepLearning
Hey PH,
Before I say anything, it's a pleasure to launch a product here, where I usually find awesome stuff to help me. Because of that, we're giving a 7-day trial to everyone who signs up on 12min, instead of our usual 3-day trial, so you can have more time to enjoy the full experience of the app!!
I'm here to present you the 12min app. 12min is an app with summaries of the best nonfiction books, that can be read or listened in about 12 minutes. Our primary goal is to help you to develop the reading habit and take it to the next level. That's why we offer free and unlimited reading.
You can develop the reading habit, learn new things, prioritize your next books to read… And all that can be done in those useless micro-moments of the day like waiting on the bank line, being inside a bus or a train, doing the laundry.
We want to help you to learn more and faster, so you can be even smarter and boost your career! On 12min you will find the best books on business, marketing, sales, leadership, etc., condensed into microbooks with their most valuable insights.
After operating in Brazil for about 1 year, we're happy to announce that our app is going international, and now we also offer content in English, Spanish, and Hindi.
Here are some of our cool features:
- Free unlimited reading, and upgrade to make audios available;
- Free audio for the featured book ("book of the day")
- Download microbooks for reading and listening offline;
- Send microbooks to Kindle;
- See what your friends are reading;
- Highlight the most important sections of the microbook.
We'd love to get some feedback, and we're happy to answer questions! :)
@chuckreynolds Thanks for the comment! We do have 12min app in the US App Store, and in pretty much every country in the world.
You can check the second link of the page, which is this one: https://app.adjust.com/knx2avk
You'll be redirected to your country's store (it can be on Apple App Store or Google Play). If it still doesn't work, let me know ;)
@matheusguerra the link worked just fine thank you. i searches the app store before and it didn’t come up.
@chuckreynolds I'm glad it worked now. And thanks for reporting that! It means we have to work harder on our ASO =D