All options have pros and cons; some are more convenient, the feedback you get with certain ways are more accurete and genuine, some are just complicated to manage.
What are your experiences?
As a customer support representative, we collected most of our feedback within customer support conversations and ratings. However, our team agrees that nothing beats F2F, since customers are usually way more open and the conversation can go deeper, which gives you not only feedback, but also specific reasoning behind it.
As a Product Manager, nothing beats a face-to-face or online meeting with a customer to truely understand how they're using your product, what they think about various parts and learning all the hurdles and bits of joy they are coming across along the way.
Unfortunately however they are time consuming (for both parties) and aren't scalable so need to be done in conjunction with other feedback channels.
@stevenbirchall I absolutely agree. I think the trick is having a constant trickle of these interviews. At Product Hunt we have an “Office hours” link in our navigation that gets us a few interviews each week. Savvycal helps us split the interviews between the product managers.
As a product designer, I love to meet with users face-to-face and in online meetings to hear their feedback. Users also love this close communication as I've observed 😊 However, it requires a good preparation before the meeting and hard work after you get the outcomes.
As the CEO of a startup, I spend 2 hours a week with users face-to-face.
In this way, you can seriously think about the specific position of the company's product optimization and the direction the team needs to work on in the next stage.
@sam_drotar For us, it really is about finding long-term customers that are invested in the product. They are paying us for a service, and even though they are glad with what they've received, they also want to contribute and generally have some pretty solid ideas. Such customers are a few, however, their feedback is always the best.
I may be bias, but we use voiceform.com. An easy way to collect and analyze text and voice based customer feedback. Think of the scale of a survey and the quality of a customer interview.
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I love qual interviews - the richness of insights and flexibility to dig further into questions is unbeatable. However - I've also captured incredible insights from always-on systems like app store reviews, G2 reviews, and quarterly or 6-monthly quantatitve surveys. The ability to see patterns in a larger data set is a great complement to the qual rounds.
I prefer face-to-face feedback because it's more personal and I can get a better understanding of what the customer is trying to say. However, I also value customer feedback through surveys and/or emails because it provides me with quantitative data that I can analyze.
@haroon_khan14 I agree.I find surveys quite useful, mostly because of the reason you've mentioned, quantitative data. It is also time-effective and easy to engage in the customer's end as well.
Split between F2F and in-app messaging...although one thing I like about in-app messaging is that it feels like people are more likely to tell you how they really feel compared to F2F
Most of the time it's Face-to-Face Meetings, nothing can beat the connect a PM can establish with their customers while taking feedback. I have a lot of the time channelized them through Support Mails/chats.
From my perspective In-App messaging also plays an important role if feedback has to be collected at the micro level but at scale.
It really depends on the bandwidth, the granularity of the feedback, and the scalability of the feedback channel, I tend to use a mix of all except Social-Media.
Face-to-face is the best, but we also use our app that we've built specifically for easy cloud-based video recording.
Our customers can just record their webcam, or just a screen capturing with their voice, and show how they use the app / product.
It's super accurate, easy, and asynchronous. What we've found as a big bottleneck / time consuming moment was actually organizing a meeting (online or offline), because it should be the right time for both our company rep and the user.
With async video recording, our customers can record their feedback directly via the link to the video review that we send them, and we can review it when we have time.
Works really well for international customers from different time zone, and it's a very rich format. Also, it saves time for a customer - they just record as they use, with no need to then reflecting on what they did, writing it as a text - no time needed for that. If it's 10 minutes of their experience, they do just that - and leave us the video with no editing. It's the most genuine possible format in my opinion.
But it past, before this app, we used to conduct customer interviews, user testing session, email feedback.
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