Abhishek Dutta

Why Do 95% of Products FAIL?

95% of products yess. Because of 1 big reason: NOBODY wanted it. Yep, 35% of flops happen because there’s no demand. It’s like planning a party, but forgetting to invite anyone. So, take it from me, a very simple roadmap :) 1️⃣ Start with “Why”: Great ideas don’t matter if no one needs them. Solve one problem people actually care about. 2️⃣ Build Smart: Design for your audience, not your ego. Nobody loves a product trying to do too much (cough super apps cough). 3️⃣ Test Ruthlessly: Feedback isn’t optional—it’s survival. Let beta testers rip it apart, so customers won’t. 4️⃣ Launch Loud: No whispers here. Your launch should scream, “This is what you’ve been waiting for!” 5️⃣ Iterate Always: The work isn’t done post-launch. Keep listening, tweaking, and evolving—your users expect it. Products don’t fail because they’re bad ideas—they fail because they don’t connect. Understand your audience, or you’re just yelling into the void. What’s one product you thought would be a hit but never cared about after trying it? Let’s decode why it missed the mark! 🔥

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Alex Gordon-Furse
People dont obsessively canvas possible users first