What's your best growth / marketing tip?
Richard Fang
56 replies
I'm putting together a list of tips from makers, marketers, and growth people.
I'm putting it together into a Notion Doc and will share it out so here's your chance to add your own (I'll tag you in it as well)
Replies
Shashank@i_shank
Blanq
The most boring stuff gives the best results.
Share
Honestly the best decision I ever made (ingrowing my last startup to acquisition in 2020 and now my new one (https://backrightup.com) is what I can passive marketing - let people find you in the places they're looking for your solution.
Google ads is an example of this. If you run a GitHub backups company and I search for GitHub backups and I find you the I'm warm already. The sale is easy.
Marketplaces - my last business had no Google presence. I got $200k worth of business from listing my app in a marketplace. People search for solutions in them. Think Zapier. Aalesforce marketplace. Google Workspace marketplace. There are hundreds
95Travel Kit
@courtenay Good point! Understand where your customer is searching for your product
95Travel Kit
For reference - for those that added an actual tip, you'll be added to: https://www.producthunt.com/upco...
You will, of course, be part of the ProductHunt section! Let me know if you don't want to be part of the 'kit'.
Thanks!
Cake Equity
The more narrow the more quality. The broader the more quantity.
Finding a lot of good users at a low cost doesn't exist anymore unless you work hard. And hard work is time, and time is money. Focus on those users that love your product, they use your product, they come up with the use cases, they provide you good feedback. Increase signup-usage rate, as Sean Ellis did. :)
Recycle content.
A single blog post can be repurposed into
- a tik tok video.
- an instagram post
- a youtube video.
- a twitter thread.
It all brings back the traffic to your product. and this is just single case.
95Travel Kit
@lastyprsfe Love this post - it's what most people don't realize and waste time producing new content!
Research AI
A great product that can speak for itself.
Mail Mint
As a maker, it is important to focus more on UX than adding tons of features. Sure, adding more features is good, but the first focus should be the ease of use.
Simply creating a tool with all the features won't work unless it saves time & money, and takes less time to learn and use.
In the case of marketing, I would say, create content that is helpful - if possible solution-focused content.
And you should follow the What-Why-How clause when creating them.
Basically, for any content you create, first mention what it is, why it is important, and how it can be done. It's even more effective if you can give a real-life example, or a hypothetical example to visualize the solution.
This will create trust and authority, and people will listen to your advice and recommendations.
Price2Spy
I'm not sure about it being "the best" tip, but keeping your community up-to-date and being active and responsive is certainly up there!
95Travel Kit
@price2spy Do you have an opinion on when to start building a community? From day one or when you get some traction?
@price2spy @richardfliu from day 1! get it started from the beginning even if it's sharing your journey, but have a community where early adopters can join.
FromNotion
The best growth-marketing tip for me is «Launch again and again. Relaunch like a PRO.»
95Travel Kit
@shashcoffe People forget about relaunching especially launching new versions of the product
I would say:
Focus on your audience. If it’s a B2B market you cater to, then write content that matches their needs. Don’t forget to check up on your competitors regularly. And always remain active on social media. Connect with your customers or prospects. Let them know what’s cooking and what can be new for them to see. Lastly, never give up on your support quality. A complete combination of these efforts will help you improve your growth and sales.
Jet Admin
Hi Richard. I think it's not about the tricks and tips; if you want sustainable growth, it's the process of hypotheses testing that will give the breakthroughs
95Travel Kit
@michael_kosorukov Very true !
Provide 100X more value than anyone else in your space.
Vmaker for Windows
Focus on the good quality content that will solve the user's query, and focus on the intent-based.
It should be correlated to the product as well.
Keeping up to date with the latest trends in your industry :) Continuous creation of good quality content for your clients also works, in our company we continuously provide them with tips that will help them decide with their investment. Sample content https://lessandra.com.ph/blog/20...
Create lead magnets that complement your original product/service. And whenever possible, spend a lot of time in forming a funnel, take it slow and create long-term relationships with every stakeholder involved!
95Travel Kit
@siddhesh_lokare1 Interesting - good point!
95Travel Kit
InAppStory
Think most about the quality of the content instead of quantity.
95Travel Kit
@nataliekarakina Could you maybe elaborate on this? Either an example or maybe more on what consitutes on quality > quantity? :)
InAppStory
@richardfliu I wanted to express myself very briefly :)
To have high-quality content, you need to think about keywords (number of queries/complexity), what has not yet been said on this topic, about how the content can become viral (uniqueness).
To have a lot of content, you need a resource (money/people). But it is often possible to create 1 high-quality blog article and get more reads/reactions than 10 articles that will be opened and immediately closed.
95Travel Kit
@nataliekarakina Haha thanks for elaborating 😆
Side Project OS
Use databoards! Utilise tools from companies like Data box, Tableau, Power BI to track and measure the performance of your marketing/growth strategies. You'd be surprised how often the data can differ from your 'estimate' about what is happening !
95Travel Kit
@hugh_dawkins Reporting is something I think marketers don't do often enough so this is great
Hey Richard, this is a pretty wide-ranging tip, but in terms of socials, I've found that consistency is key. You can have all the best copy in the world but if people don't have the opportunity to see you regularly, it likely won't be read.
So whether it's Twitter, Linkedin, or Instagram, consistent posting increases your chances of being seen but also sharpens your craft and messaging.
95Travel Kit
@mitchell_orme That's true! Great tip