What's the best book or course for learning product marketing?
Balkrishna Karma
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Alex Leroy@alex_leroy
Amplitude has good ebook about user activation & rentention
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@alex_leroy Amplitude is an excellent platform. When I deployed it in 2017 into a FinTech they recommended the book Lean Analytics. A good read.
Some popular books include "Crossing the Chasm" by Geoffrey Moore and "The Lean Product Playbook" by Dan Olsen.
In terms of courses, "Product Marketing Essentials" by Product School and "Product Marketing for Technology Companies" by Udemy are highly rated.
Crossing the Chasm - Geoffrey Moore
Inspired- Marty Cagan
The Lean Product Playbook - Dan Olsen
Marketing High Technology - William Davidow
Hooked: How to Build Habit-Forming Products by Nir Eyal
a must read !