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  • What's the best book or course for learning product marketing?

    Balkrishna Karma
    8 replies

    Replies

    Alex Leroy
    Amplitude has good ebook about user activation & rentention
    Gavriel Shaw
    @alex_leroy Amplitude is an excellent platform. When I deployed it in 2017 into a FinTech they recommended the book Lean Analytics. A good read.
    Shaur ul Asar
    Some popular books include "Crossing the Chasm" by Geoffrey Moore and "The Lean Product Playbook" by Dan Olsen. In terms of courses, "Product Marketing Essentials" by Product School and "Product Marketing for Technology Companies" by Udemy are highly rated.
    Abdeljabbar Sfaoui
    Crossing the Chasm - Geoffrey Moore Inspired- Marty Cagan The Lean Product Playbook - Dan Olsen Marketing High Technology - William Davidow
    Hello_Joy
    wow, actually I borrowed the book: One-week marketing by Mark Satterfield. I think I can learn some cool hacks we can use.
    Gina Mae Lee
    Hooked: How to Build Habit-Forming Products by Nir Eyal a must read !