What role does it play in yours? Probably not a big one, considering there is no post under the question. :D

Storytelling is how you tie the key concepts of your content together. It answers the "why" of your content i.e, why the reader should be interested in your content.

I think the primary role of storytelling is to establish emotional resonance. By sharing the stories behind your products or brand, you can evoke emotions and forge a deeper connection with your audience, far more effectively than simply presenting facts and data.

Storytelling attracts the right people and keeps the right people away. Take a writer for example, maybe his/her book is not for everyone but if it’s for you and you get into it, you’re in it for the long haul. That’s basically how communities are created

with content you want to grab attention , hold attention and make your content sharable. storytelling is good for all of those

Storytelling is the heart of any impactful content strategy—it’s what makes ideas relatable and memorable. Lately, I’ve been exploring how tools like Draftly can help craft story-driven LinkedIn posts effortlessly. Plus, in our community, we’re always exchanging ideas and strategies to make storytelling more effective. If you’re interested in learning more, feel free to join. https://go.draftly.so/IC1Vyn