What is your preferred method or app/tool for conducting a competitive analysis?

Rather than comparing features, or even brands or marketing, the essence of competitive analysis is to know and love their business strategy.

I use my own tool to check keyword competition in SERPs: https://multilinkbuilding.com/ke...

I use all the open internet no tools in particular. Interested in this thread

What do you mean by competitive analysis, is it like Google Lighthouse?

Honestly just doing a google search