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What do you prefer for marketing? Twitter or LinkedIn? And why? 🤔
I feel on LinkedIn it's easier to get attention. And on twitter it's "expert mode" only unless your a mega star like Elon musk 😅
Side note: I started to organise a gist on "LinkedIn-rate-limits". Check it out if your interested: https://gist.github.com/eonist/69eb448c12847c60b4ebb1044d3e884a
Drop your insights / opinions bellow. 👇 Thanks 🙏
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Replies
Jake Tital
LinkedIn all the way for me. 9k first connections for me there and that's me using the platform for the last decade
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It really depends; if you have a large or medium-sized following on Twitter, it's great; however, most people don't, so LinkedIn is definitely better and easier to get a post to become more viral. with that being said, direct marketing on LinkedIn, such as email, is not working on Twitter, but it works less on LinkedIn because most people have a large following on LinkedIn (since it is easier to get that on LinkedIn in), so they're already bombarded by cold reachouts.
@catalinaofmorph Maybe its also because LinkedIn is more bottom up. And X is more top down oriented. In terms of social graph. Flat vs hierarchy sort of?
It totally depends on where your users are hanging out, if you approach with the right framework both platforms are easy to grab people's attention towards your launch.
Linkedin is better for me, but it depends a lot on who's your ICP and where they hang out. Also Linkedin is nice, but sometimes it's hard to generate useful and valuable content all the time – so sometimes I'm feeling tired, and then I share some things on X.
Enjoying the second one more actually.
@anliamets Follow up question If I may? Where do you get more impressions on your post X or LN?
@anliamets interesting thought regarding the ability to do a quick post on twitter instead of long one on linked in.
It depends. For a b2b, LinkedIn is definitely the way to do while b2c, it can vary but you might have better luck on Twitter
I think I would like to keep it simple:
Twitter:
1. Quick engagement with a broad audience.
2. Easy sharing of content like blogs, articles, and visuals.
3. Effective for trending topics and hashtags.
LinkedIn:
1. Professional networking and B2B connections.
2. Showcase expertise through long-form content and posts.
3. Targeted advertising options for specific industries or job titles.
Twitter. Linkedin is becoming like marketplace and DMs are bombarded using automated softwares
Obviously linkedin better. You will find every type of user their and maybe lots of potential customers
@mahir_muzahid depending on your audience I would assume. I just think you don’t get the discoverability with twitter
@slimmy82 obviously I get that but for me and I think most of us linkedin will provide more paid customer then twitter!
LinkedIn works better for me as well, and it is also easier to target the exact audience I aim for.
Since I work in the B2B niche, my answer is clear - LinkedIn. There I can directly target decision-makers and professionals in specific industries. And it makes LinkedIn ideal for generating relevant leads and building professional relationships. Also I like the opportunity to experiment with various content formats that can showcase your expertise and services. Twitter can be great for brand awareness and quick updates, but LinkedIn's professional context aligns better with B2B lead acquisition and engagement. IMHO ☺️
@anastasiya_gurevska Seems like LinkedIn is easier to get traction with. And twitter is a bit tougher to crack. I wonder tho, maybe our strategy on twitter just have to be more clever?
LinkedIn! In all honesty, it's really hard to get serious, value-added content to trend on Twitter/X because you're competing with memes, videos and billion other things.
With LinkedIn, you know who you're creating for and the type of content that will speak to them.
It really depends if you are b2b or b2c, but overall, I think Linkedin is still way undervalued.
Twitter has become too noisy and requires a lot of effort to really build a meaningful audience + content is very short-lived so you need to be posting with a high frequency.
Linkedin is very effective, and a high-quality post can deliver engagement for a week.
@massimocw Why do you think that is? Why is twitter getting oversaturated. And do you think that will happen to LinkedIn soon as well?
@sentry_co Partially is just the nature of the platforms. People tend to spend way more time on Twitter as it's mainly designed around engagement and interactions.
This is cool... but also saturates the platform and tends to reward clickbaiting.
Linkedin is more asynchronous... personally I check it twice per week in the best case. People post less content and it lives longer.
Will it happen to Linkedin? Could be... marketers tend to destroy any platform that works and is not very good and enforcing limits :)
@massimocw Yeah. I thought limits would be important. Hence the guide I wrote today about LinkedIn rate limits. And yes I have seen old content pingpong way longer on LinkedIn. On twitter content die quickly. Unless it trends strongly.
@xavier_jj It can work but I think it's better to reach a limited but very selected number of potential buyers rather than a huge, less qualified audience.