What commission type do you use for your affiliate marketing program?
Arsen Sirekanyan
1 reply
Hey everyone! I came across this article on Paddle (https://www.paddle.com/blog/how-to-use-saas-affiliate-marketing-for-your-business) that suggests offering a 30% lifetime commission for affiliate marketing. What are your thoughts? Is this a good strategy?
Options description, based on the article
One-time commissions: A single payment for each sale, which might not suit SaaS and subscription models well. For instance, a $20/month subscription yields $240 ARR, but a 15% one-time commission only gives $3 to the affiliate.
Lifetime recurring commissions: Affiliates earn from every payment made by their referrals, not just the first purchase. This approach is favored for SaaS models.
Limited recurring commissions: These have a cap on the number of conversions per client or limit the time during which commissions are earned on a customer’s purchases.
What commission structure do you use? Have you found success with one type over others? Let's discuss!
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Tornike Tsiramua@tornike_tsiramua1
We are using an affiliate marketing program at https://biliki.ai/
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