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Sule Gorgulu

What are the must-have items to include in a Product Hunt launch checklist?

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1. Brainstorm unique launch ideas (e.g. limited-time offers, exclusive access, etc.) 2. Create visually appealing Product Hunt listing with eye-catching graphics 3. Build excitement in advance of launch through social media, email campaigns, etc. 4. Plan interactive activities for launch day (e.g. Q&A sessions, live demos, etc.) 5. Collaborate with relevant influencers or bloggers to spread the word 6. Personalize outreach to upvoters and commenters 7. Offer incentives for early adopters (e.g. discounts, bonuses, etc.) 8. Collect and analyze feedback from users to continuously improve the product 9. Celebrate the launch with your team and stakeholders. What are some items that you would add to this checklist? Share your must-have items and tips for a successful Product Hunt launch!

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Edun Kerry
some awesome visuals.. first impression matters
Sule Gorgulu
@edun_kerry Visuals are the most important thing. People do not read anything, cannot understand your product, as well. so, you should show them how to use it in a creative way.
Samy Melaine
A video ! It makes understanding your product easier. We're working on that for https://edenai.co/ launch, and it will take few weeks but I think it's worth it.
Morgan Kung
@samy_melaine Agree with you, a video is worth a thousand words. However, create an appealing video is a bit difficult for developers like me who can't edit, I prefer to make gifs instead.
Samy Melaine
@inc_gemoo We're actually outsourcing that as we're devs ourselves too :)) It does have a cost indeed but still worth it imho.
Louis Cirignano
@samy_melaine I agree! We just launched this morning with a video. There are some great deals on Upwork for 3rd party firms that can make great videos on a budget!
Sara Prestley
@samy_melaine @fam_socialfinance great advice—thank you! We launch tomorrow and were going to remove the video since it’s not 100% refined (my video editing skills are limited). Will definitely consider adding back in and using a 3rd party firm to create more professional looking videos for us going forward.
Sule Gorgulu
@samy_melaine Yes! A video is more explanatory and makes the whole process easier.
Chris Sarca
Having a good product is a must. I noticed that there are way too many product launches that go with whatever is popular at the moment. I'd rather see fewer product launches than see a ton of them that are really similar or exact copies with different UI.
Sule Gorgulu
@chris_sarca couldn't agree more
Alexis Khvatov
Before you launch your product on Product Hunt, there are some key items you should have checked off your to-do list. To ensure a successful launch, make sure to get an eye-catching graphic of your: logo or product image, an enticing title, detailed description of what the product is and does, carefully thought-out categories and tags, a clear call to action (CTA), an upfront and generous pricing page for potential customers or investors, screenshots or video demos that highlight the product experience and capabilities, and finally pre-planning a series of content & social media promotions to accompany the launch itself. Doing so will bring attention to the product as well as generate interest in users who would be eager to take part in early access or understand more about what you are trying to accomplish. These best practices on your Product Hunt checklist, and you’ll be well on your way to achieving great success with your new venture!
Sule Gorgulu
@alekswatch Thanks for sharing! Great points
Eylül Danışman
I think we have missed an important step! 🤔 It is really necessary to Audit before launch. For my website's Landing Page Audit Overall Score is: 81 🥶 Based on these reviews and results, I am improving the product. I think you should definitely do an Audit before the Launch. You can make a Audit in the link; https://www.productdoctor.co/che...
Eylül Danışman
@sule_gorgulu It was my pleasure Şule :) Have you audited for Decktopus? Your website looks cool, I'm really wondering your Landing Page score.
Sule Gorgulu
@eylul_danisman Thanks for sharing, Eylül!
Öykü Şahin
What's the point of launching if you can't tell people what you're doing on the landing page? Most people struggle with understandibility i assume. Here is a website for you launchers! ProductDoctor.co With productdoctor.co you can understand your products' UX potential, draw your road map and discuss the next steps with the experts. You can check the audits for free and you can see your results in MINUTES! Better the design, more the interaction!!!
Sule Gorgulu
@oyku_sahin1 That's great, Öykü! Thanks for sharing, will definitely give it a try.
Royce Wong
For point 5, I've always wondered what would an influencer look for in a new product and what will motivate them to push or recommend your product to their community. How have y'all addressed this?
Sule Gorgulu
@roycewong Hello Royce, great question. It's important to select some current users/believers as beta testers before/during the launch period. Influencers may also be willing to test the product, providing them confidence to promote it to their audience. If they test and benefit from it, they'll have no issue promoting it.
Royce Wong
@sule_gorgulu Great suggestion. I'll give this a go.
Fabian Maume
You can check out my checklist for inspiration Product Launch Action Template
Sule Gorgulu
@fabian_maume thanks for sharing, Fabian!
Kashif Rafi
great write, i am planning on launching some products here, and these guidelines are really helpful.
Sule Gorgulu
@kashif_rafi Always happy to help!
Jaskaran| Marketing
I believe informing your audience is the most important part. That’s why i would like to inform about the next launch: https://www.producthunt.com/prod...
Sule Gorgulu
@jaskaransainiz1 definitely. having a powerful community for your launch is a must
Ágh Helmut
Thank you, I'm currently preparing for my launch. It comes in handy! 🙏
Sule Gorgulu
@aghhelmut Always happy to help!
Fredrika Andersson
This is a great list Sule! Wish I would have seen this list sooner that would have really helped a lot for our launch of Delibr AI today, but I think we've checked off some points at the top and now when we have launched we can make sure to check off more items towards the end of the list! 🤩
Sule Gorgulu
@fredrika_andersson My timing could have been better, Fredrika! :) Congrats on your launch, how is it going?
Fredrika Andersson
@sule_gorgulu Thank you! It's going pretty well, people seem interested which is always fun to see! 🙌 and we're moving up and down in the Meowy Monday-list 🙈 https://www.producthunt.com/post...
Vesa Perala
Great checklist Sule
Sule Gorgulu
@vesa_perala1 Thanks, Vesa! The important part is executing it.
Vesa Perala
@sule_gorgulu You are right
Runqiu (Rachel) Cai
Great list. More recommendations: 1. Get everyone at your company to warm up their Product Hunt accounts for weeks before hand 2. Ask everyone at your company to email 10-15 friends to comment and upvote on Product Hunt 3. Comments > upvotes. Many times a product is ranked higher when they have more comments than upvotes, so many sure everyone you ask for support comments as well as votes.
Milap Singh
Totally, plus dedicated team who support at every step
Sule Gorgulu
@milap_singh2 A dedicated team is a must!
Bronson Dunbar
Thank your for this!
Sule Gorgulu
@bpdunbar You are very welcome! Happy to help!
branden caufield
I am suggesting some list here Don't focus on upvotes. Don't launch before you have a small following. . The quality of engagement matters most. ... Get a Product Hunt insider to hunt your product. . Time your emails. ... Choose your launch time. . Dinar Chronicles
Sule Gorgulu
@branden_caufield Thanks, Branden! I think engagement is the most important step to be successful
Ben Katz
Do you have any good examples of a launch that did the interactive activities piece particularly well?
Sule Gorgulu
@benjamin_katz2 I have no examples for now, but thinking about something for our upcoming launch! Will definitely let you know.
Nimesh
@sobedominik's http://productflair.io/ came in clutch for our launch, I'd highly recommend it.
Sasha Krsmanovic
I'd say constant engagement with your audience on the day of launch is a must.