Re-engagement Campaigns

The communication channel isn’t critical and depends on what’s customary in your company. What truly matters is the message itself — it’s important to offer users something new or showcase new use cases for existing features. This isn’t a love story; the relationship between the user and the product is built on mutual benefit, and delivering additional value is what matters most.

To re-engage idle users, I focus on understanding their behavior and tailoring strategies to their needs. I use data-driven insights to segment users based on inactivity periods, preferences, and past interactions. Strategies include targeted email campaigns with personalized content, offering exclusive discounts or features, and engaging with them through in-app notifications or reminders about what they might have missed. For personalization, I leverage user behavior analytics—like most-used features or past purchases—to create customized messages that resonate with their interests. For example, if a user previously showed interest in a specific feature, I might highlight updates or success stories around it to reignite their interest. The goal is always to make re-engagement efforts feel relevant and valuable rather than intrusive.