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Newsletter publishers, what kind of topics get the most attention?
In connection with the fact that my audience for my Substack newsletter is growing faster, I also want to increase interest in its readership (open rate, clicks, positive responses).
What topics get the best response?
What do you include in the "Subject Line?"
In my case, they were about:
• someone famous (e.g. mentioning Steve Jobs in the subject line)
• case studies with outstanding results (usually personal experience with sharing the tutorial on how I achieved something)
• predicting the future
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Replies
@kissonlin No, it is valid. When you have higher expectations you make creators to grown and improve standards. I second this! :D
@sentry_co easy peasy :D and then people hate me in that way: "it is pure click-bate" :DDD guys, please :D
@busmark_w_nika Yes, Scroll-stopper hock backed up with scroll-stopping worth content. Not just air. If its air, people dont linger, and the algos favour posts that keeps people lingering, as it suggest newsworthiness. SoMe's mana = Newsworthiness.
Let me know what topics are you interested in.
I could cover them in the future in my weekly newsletter, here:
https://businessandmarketing.sub...
My two cents legend Nika. Here’s what I’ll say:
-I’ve written a personal newsletter, and right now, I’m writing one for an audience of 140,000 subscribers (AI newsletter). Before that, I wrote one with 20K subscribers (AI newsletter), so I’ve had a lot of experience with newsletters and open rates.
It’s actually quite simple—people click on things that are timely/viral and bring them value (how to make money/save time). And the most effective approach is a combination of both.
What do I mean?
Right now, DeepSeek is trending.
- If you write a headline like *DeepSeek: How It Can Help You Make $1,000 a Day", people will click.
- If you write a DeepSeek review, people will click.
- If you write a guide on making $1,000 a day, people will click.
But if you write about anything else, even evergreen topics or something interesting, it won’t get the same attention. I’m not saying no one will read it, but there’s a huge difference between an open rate of 20-25% and one of 40-55%.
Give people something that makes them money or saves them time.
And my advice here:
Subscribe to Nika's newsletter! She deserves it!
Me.bot