This is interesting food for thought, thanks Everett. My two cents: A bear market should focus entrepreneurs on broadcasting their value creation/proposition more than ever. If you're going to save or make your customers money then the market is irrelevant, but you need to be focused on tangible value add rather than aspirational or moralistic angles - what efficiency does your product or service drive? Where are you helping drive an increase in profits? etc. I'll try and think about what this means for Squeaky, thanks for posing the question 🙂