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I’m Jakob Knutzen, co-founder of Butter. Ask me anything! 💥
Hey everyone 👋
I’m Jakob and I’m currently working on Butter, which is a video conferencing tool that lets you plan, run and recap super-engaging sessions from one place. We’ve launched on Product Hunt twice before, so super grateful to be able to do an AMA here!
I previously founded StreamCrux, a game-streaming startup. It failed 😅, but it’s where I learned how to run a fully remote company.
Ask me anything about building remote companies, product- and community-led growth, facilitation, remote work and the future of collaboration!
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Edward Cederlund
Hey Jakob, Butter is nice.
I built a a product focused on crowd technology which generated authentic crowd noise and crowd visualization, which got acquired by Bizzabo a little over a year ago.
Two questions if you don’t mind:
1. What’s the current state of the video conferencing market?
2. What are your thoughts on hiring talent overseas to manage any manual, time-consuming tasks to help your core team focus on strategy and results?
Asking 1 just out of curiosity as I haven’t touched the space for a few months. And 2 because that’s what we did to do a lot more, with less, when building our business.
Thanks 🙏
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@jakob_knutzen1 yes, I do like butter too ;)
interesting! thanks for the answers. did not know Around was acquired by Miro.
a follow-up question :) what are your plans for Butter moving forward given the consolidation you are talking about?
@jakob_knutzen1 just saw Butter 2.0 launching soon. I guess we'll know tomorrow, then?
Thanks for taking the time to do this, Jakob!
Butter has such a strong personality, especially for a meetings platform, how did you manage to do that so well? It's so fun and approachable!
Hello Jacob, thank you for the post. For a video conference tool, there are some big competitors. Did you think that was a significant disadvantage for you when you were building Butter
@ozan_yalcin1 we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
I am standing 15 days away from my PH launch what should I be doing today to make this launch a success?
@jakob_knutzen1 this helps. Also, do you have access to PH support groups like these.
https://docs.google.com/spreadsh...
If you would like to use this you can use this and share if you have access to any.
Why butter? Is it because butter is better? Or is it because butter is smooth? Have you considered naming it ghee instead?
https://en.wikipedia.org/wiki/Ghee
Hey Jakob,
I'm the founder of a new online collaboration tool, and we're still figuring out who is the best target to sell to. Who do you think has the most applicable use case for online whiteboards and task management tools?
Thanks for connecting with the PH community!
@jakob_knutzen1 Thanks for the advice, Jakob! At Fresco, we're trying to take inspiration from how you handle usability and engagement to make whiteboarding less of a slog. Good luck on the launch tomorrow!
Hi Jakob, thanks for the AMA.
Butter has a slick UX and UI, kudos on that!
Let's say that video conferencing is a "game", do you see Butter playing this "game" or changing the "game", and how so?
@jakob_knutzen1 great point, thanks for the insights!
Agreed, on the synchronous collaboration tool part! I've done some pieces of training online in the past in which navigating between Zoom and Miro/Mural/Lucidspark was both tedious and time-consuming (new links, new tabs, etc.), hindering the training flow and causing extra confusion for people.
Hey Jakob! Great initiative, thanks for doing this.
My question is regarding the product practice. How do you go about deciding the next steps in terms of features that Butter needs? I mainly would like to understand how you quantify what impact each feature will have and how will the product backlog be prioritized.
Thanks again, and cheers!
@jakob_knutzen1 Thanks Jakob, does your team use any decision making frameworks? Or as you said, its a mixture.
How do you convince people to use your platform when there are giants in the market (slack, skype) etc. Also there are free tools (Google Meet) to for this purpose.
Has it been hard to optimize Butter for SEO (due to the use in food?)
What tricks have you done to get traffic to your site so you can grow?
@jakob_knutzen1 Makes perfect sense. Great name…will check out your product asap. Have a great day.
Hi Jakob, as a fellow entrepreneur I am impressed by Butter's growth and success. Can you share some insight into your marketing strategies and tactics that have helped you scale Butter to where it is today?
Hi Jakob! How to attract a group of high-quality users to the community we built? (like the sources, the attracting methods, etc.)
@jakob_knutzen1 I totally agree with you! Since we are in the very early stages of product development and do not yet have a fully-developed offering for our users, we have encountered difficulties in launching and maintaining a successful early community. However, this is a necessary task. In light of this situation, what strategies would you recommend for expanding our user base?
Thanks for doing this Jakob!
Community building is top of mind for us this year. If you were to rebuild the Butter community from square 1 again, knowing what you know now, how would you get started?
Hi, Jakob Best of luck for your launch
I want to know the idea and motivation to build Butter?