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  • I'm Cassidy, I teach coding and create fun videos on the internet. AMA πŸ‘‡

    Cassidy Williams
    63 replies
    Hi there! My name is Cassidy and I'm the Director of Developer Experience at Netlify. Previously, I worked at React Training, CodePen, Amazon, and Venmo. I run a weekly newsletter and often make silly videos on the internet, love teaching, help people become better coders! You might have seen me in Glamour Magazine or the Big Dream documentary a few years back, or more recently you might have seen my Scrabble keyboard project in a couple of dozen different publications! Happy to answer any questions on topics around front-end web dev, developer relations, jokes, social media, running a newsletter, or live streaming. AMA πŸ‘‡

    Replies

    Karl Clement
    Hi Cassidy, my team and I are hiring multiple software engineers and want to make sure we have a diverse team from day 1. Do you have any advice on building diverse audiences and sourcing hires from any sex/ethnicity/background without standard biases?
    Cassidy Williams
    @karlclement I'm glad you're working at this early! It's something you really have to strive for, from DMing folks to posting in groups like https://blacktechpipeline.com/ and https://www.hiretechladies.com/. Offering referral bonuses (even small ones!) are great too for pushing for finding good people. Also, not just recruiting, but retention is so important! Having (and communicating!) support systems in place for folks who are historically marginalized is so, so helpful both for hiring, and keeping people around.
    Karl Clement
    @cassidoo Thank you Cassidy, excellent idea to offer a referral bonus! Also, great point about retention. Convincing someone to join is one thing, but making sure they are happy with their career is essential. We're attempting to focus on transparency with team wide discussions and 1-on-1s to make sure everything can be candid about their experience.
    Thomas Frank
    Oh hi Cassidy πŸ˜„ What have you found is your audience’s favorite part of your newsletter?
    Cassidy Williams
    @tomfrankly oh hey friend 😊 As much as I'd like to say the hand-curated technical content, it's... definitely the joke. People love the joke. I'm very confident that a significant percentage of people read it for the joke.
    John Coghlan
    What are the KPIs your team at Netlify use to measure success?
    Cassidy Williams
    @john_cogs Measuring dev rel, the bane of our existence, hahaha! We measure top of funnel signups, and also (less numerically) how much we help other teams (like UX/Design, Marketing, Sales, Product, etc) with our work.
    John Coghlan
    @cassidoo It truly is. :) The second part is really cool. Definitely good food for thought. Thanks for sharing.
    Timotius Sitorus
    Waddup Cass, 1) What did you go for Halloween this year? 2) Have you ever had to turn down a job offer for a company you really liked?
    Cassidy Williams
    @timsitorus1 ayyyy friend! 1) ...I admit I didn't dress up 😢 I wanted to but was very indoors watching TV instead hahaha. 2) I have, oh man. I actually turned down CodePen at first before actually working for them. I realized my mistake very quickly and went back asking them to take me back a few months later! There have been other companies too where I genuinely really like the people, but the fit just hasn't been right at the time. I've definitely tried to keep in touch with those places though, in case something ever changes.
    fernandocomet
    I am a Code teacher also, I am interested in teaching methodology, any recommended post? Thanks!
    Cassidy Williams
    @fernandocomet Hmm, I admit I don't have a post on hand! That being said, I recommend watching other teachers to see which styles you might want to adopt. That really, really helped me develop my own teaching style.
    Yang Zhang
    1. Why are you so awesome? 2. (Serious question) How do you think you grew such a gargantuan community/following? 3. Any tips for those of us starting out trying to build a dev community of our own? :)
    Cassidy Williams
    @yaaang hahaha! 1) idk I just kind of try things 2) 100% the memes. Like I had a decent following before I made memes more regularly (around 20k on Twitter or so, and around 2k people subscribed to my newsletter), but all of that explODED once I started making TikToks and jokes more regularly. Which is both fun and also like "but wait what about my tech work" hahaha. I do think people come for the memes and stay for the occasional useful tidbit about technical things :) 3) I think if you want to build a community, you need to think first of what will your community get out of it. Do you want them to just look at your content more? That's an audience, not a community. Do you want them to be friends with each other? Do you want to give them swag? Do you want to have more eyes on your product? Once you have that goal in mind, you can start to figure out how you want to go about it. Just making a Discord group and say "hello, come now" to people isn't really... helpful. I'd start small first with some key people who might benefit from a community with you, and then grow it over time. Also... have a code of conduct early!
    Mehdi Benadel
    Space or Tabs ? 😬
    Ash Pinkman [βœ–β€Ώβœ–]
    Hey Cassidy How to you push the idea of Develop Experience in your companies ? I'm trying to promote the idea of having a better DX at mine, but I'm not sure how to sell it yet. What are some key points that could help me bring the idea of DX as something we actually need today ? Also, you and your content are awesome !!
    Cassidy Williams
    @val_pinkman If your customers are developers, you need to care about their experience. Just like how user experience specialists are important for products to work well, developer experience specialists are important if you want developers to work well with your APIs/SDKs/platforms!
    Rob Cameron
    What's involved in the role of a Dev Experiencer? What kind of decisions regarding the product and/or its documentation are you making on a daily basis?
    Cassidy Williams
    @cannikin Hey! My day-to-day varies a lot. Sometimes it's a lot of coding, sometimes it's a lot of meetings, sometimes it's a day of writing, sometimes it's a day of speaking, and sometimes it's a combo of all of the above! It's definitely a "jack of all trades" kind of role. On documentation, our team does weekly rotations where one of us works with our documentation team to both help improve the docs website, as well as help refine wording and code samples. As for the product, we have regular meetings with both engineering and product management teams about our learnings, and advise on decisions. We're regularly "developer 0" for new features as well, where if we find a bug or something weird in something that hasn't been released publicly yet, we talk it out with them so that we can have something very vetted once it goes public.
    Viswaprasath
    Hi Cassidy, - What is your general Day-to-Day activities as DX Engineer - How do you differentiate this your role from Backend / Frontend / Full stack engineer - What will you share for the beginners who love to join DX Team who are coming from Backend engineering department ?
    Cassidy Williams
    @iamvp7 1) My day-to-day varies a lot. Sometimes it's a lot of coding, sometimes it's a lot of meetings, sometimes it's a day of writing, sometimes it's a day of speaking, and sometimes it's a combo of all of the above! It's definitely a "jack of all trades" kind of role. 2) I typically don't work on the product itself, but on projects and aspects of things that make a developer's experience on the product better. My team sometimes does rotations on the product team (I did a 3 month rotation earlier this year) to get to know different aspects of the product more so that we can do our DX work a little better. But at Netlify specifically, I know that developers will want to use [some framework] or use [some feature] and each of us on the team have different goals for how we can improve that experience for each feature and framework that devs might use. 3) I'd say to think deeply about your users. If you're a backend developer, you probably know what it's like to deal with funky APIs, build systems, databases, etc. Write about that type of experience, build tools to make that experience better, and figure out how you would want to improve that kind of experience for others!
    Viswaprasath
    Thanks @cassidoo for detailed reply. I will work on #3 so can improve myself and join DX team in future.
    K. Anthony
    As a relative newbie to the industry, practice is really important and side projects are one great method of doing that. How do you pick which side projects to pursue and how to you organize your time so you finish and release them?
    Cassidy Williams
    @anthkris This can really vary from person to person. I tend to pick a project that interests me (and that kind of scares me, because I don't fully know how I'll implement it), and try to work on it after work. I've found though that often when the work day is busy, I don't have much energy to work afterwards on my projects, so I'll often switch to working a little bit before the workday starts. It really depends on you!
    Dev
    Can students learn programming by understanding source code of popular open source projects? [LINKS] I have this thought that I'd like to share with you. IMHO programming can be taught more efficiently if the instructor takes a popular open source project from GitHub (something like the Telegram app), sets it up with an IDE and explains the source code in a sequential fashion. It gives a real-world touch to the whole learning process, it makes it more fun, engaging and keeps the student motivated. The journey can start with simpler projects and slowly take up complex apps. For the fundamentals, tools like codecademy can be referred to. https://opensource.builders/ Projects can be selected from the above collection. In a way it can be termed as project based learning by understanding source code. Or such an approach can be developed into a plugin or a standalone tool, something like this (keeping learners in mind) - https://github.com/CoatiSoftware... or https://www.codesee.io/ Some examples that come close:
    Your thoughts, suggestions are most welcome.
    Cassidy Williams
    @idev I agree with that completely! That's actually how I first learned coding. It was yeeeears ago before online classes were a thing (literally before YouTube, showing my age here), and viewing the source of websites was how I first learned HTML, CSS, and JavaScript. Learning how to read source code is so helpful both for learning code, but also learning how projects/frameworks/etc work. I know I learned a lot about React by reading some of the source code under the hood, too.
    Osayi Emokpae Lasisi
    Hi Cassidy What are your goals for next year?
    Cassidy Williams
    @osayilasisi I'd love to teach more, and to be more creative! It sounds very generic. It's been particularly tough in the pandemic to be able to, for example, play music, draw, go out and teach workshops... stuff that I really miss doing. I want to figure out how to bring those kinds of activities back into my life again (without burning out).
    Daeshawn Ballard
    Company Discovery Bot
    Company Discovery Bot
    Hey Cassidy! What setup do you recommend for live streaming?
    Cassidy Williams
    @imdaeshawn I personally use StreamLabs OBS on my PC! It was really easy to set up, definitely recommend it.
    John Detlefs
    You seem like you have a lot of energy. How do you manage your life to make the best use of your energy when you have it?
    Cassidy Williams
    @jdetle I definitely make content and work more publicly when I have energy, and just... don't when I don't have it, hahaha. I very actively maintain my calendar, to-do list, and note-taking so that I can take advantage of the time when I have it!
    Stefan Smiljkovic
    Hi Cassidy, how many subscribers do you have in your newsletter?
    Cassidy Williams
    @stefan_smiljkovic Hey! I have around 13.5k subscribers! Typically each week when I send it out, it grows by about 50, but around 30-40 unsubscribe. Each week varies, of course!
    Sharath Kuruganty
    Undefeated Underdogs Podcast
    Undefeated Underdogs Podcast
    Hey Cassidy! Thanks for doing this AMA. I'm curious what's your process is like when you make videos that are funny and informational at the same time?
    Cassidy Williams
    @5harath Hey! Honestly I don't have much of a process. I really just... play with ideas a lot. I sometimes come up with video ideas based on music, and sometimes have an idea and search for ways to communicate it. Some of my "most popular" videos are ones that I worked about 10 seconds on, and some are ones where I've really put effort in. Some videos take me months to refine the idea, and some just pop up as a concept *after* I've filmed it, hahaha!
    Li Gri
    Hi Cassidy - what do you think is an under used but super effective method of connecting with developer communities? Liam, DevRel @ Shopify
    Cassidy Williams
    @li_gri Thank you notes, hands down. If you're ever at a meetup, or conference, or Twitter Space, or async chat, or even a simple voice chat, sending thank you notes are SUCH POWERFUL TOOLS that so few people use! It can start a connection that can turn into a really great relationship. Some of my closest friends and mentorship relationships have started with a simple thank you note.
    HeJ
    Hey Cassidy :) Any tips for those want to get a job abroad(English-speaking country)?
    Cassidy Williams
    @lee_hee_jae I have a whole guide on this! cass.run/gig As for specifically a job abroad, I admit I don't have a lot of experience in this area, so I don't know if I'll be very helpful for you. I've heard good things about https://www.remote.io/ though!
    Daniel Uhl
    Hi Cassidy, I want your job! How can I start down that career path at my current 3000 engineer company?
    Cassidy Williams
    @daniel_uhl I'd say to start working in public! Share your learnings, even if they feel embarrassing, and give back as much as you can. That pays dividends!