How to find adopters for backend product?

Hi, Community, Apache APISIX[1] is an API Management Product under the Apache Software Foundation since 2019, and it includes API Gateway, Ingress Controller, and Service Mesh. It has been verified with many cases like more than 10 billion API requests as a back-end product. Also, it has attracted many significant community users like Tencent, Weibo, Airwallex, WPS, iQiyi, etc. As you can see, most of those companies are in APAC, and I'd like to know how to find more adopters not only in APAC. Also, as a backend product, what is the company's decision-making basis? [1] https://apisix.apache.org/