Whenever I design something, I focus on how the colors make people feel first

From personal experience, first impression is what make people recognizing the product which makes long term impact on responses to make a choice of one over any other product.

Color psychology definitely matters in branding and logos. Different colors evoke different emotions and set the tone for your brand. Like blue feels trustworthy, green is calming, red bold & exciting. Gotta pick colors that match the vibe you're going for and resonate with your target audience. Color palette is one of the first things I figure out when branding a new project.

Color psychology plays a crucial role in branding and logo design as it influences consumer perception, emotions, and behavior. Different colors evoke different feelings, which can shape how people connect with a brand on a subconscious level. Colors create an instant impact and set the tone for how people perceive a brand. Colors can trigger specific emotions, which can help brands convey their values without words. Consistent use of colors helps enhance brand recall and makes a company more recognizable. The right colors can differentiate a brand from competitors and attract the target audience. Popular example of McDonald: McDonald's uses red and yellow in its branding and logo, and this color combination is psychologically strategic: Red – Stimulates appetite, excitement, and urgency, making people feel hungry and impulsive (which is why many fast-food chains use it). Yellow – Evokes happiness, friendliness, and warmth, making customers associate the brand with joy and positivity. It’s also one of the most visible colors in daylight, making it easy to spot from a distance. How This Works in Branding: The red and yellow combo creates a feeling of urgency, encouraging quick decision-making (ideal for fast food). The bright colors make McDonald's welcoming for families and kids, reinforcing its family-friendly image. The bold contrast makes the logo highly recognizable worldwide, even without words.