How do you communicate the ROI of your content strategy to stakeholders or clients?

I focus on showing how content drives real results. I pull data like web traffic, lead gen numbers, and sales tied to campaigns. Making visuals really helps - a good graph can sum up progress. I also share positive feedback from customers. It's about painting the big picture of how solid content boosts business.

I focus on showing clear before-and-after results. Like, we track website traffic, engagement rates, and conversions from content. I create simple reports with graphs to make it visual. Also, I share customer feedback related to the content. Real stories hit home. This way, stakeholders see both the numbers and human side of how content drives business value.

To demonstrate ROI I focus on key metrics such as engagement, conversion rates and traffic growth.

When communicating ROI I always emphasize long term growth alongside short term gains.