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How did you acquire your first 100 users?
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Replies
Filip Panoski
I've found cold DMs to be the best way to get your first 100 users.
After you get qualitative feedback and testimonials from them, you can switch to a different strategy that scales better.
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@filippanoski Interesting method, where have you sent the cold DMs?
How have you targeted the right potential users and what is your product?
@david__fischer My target audience is on X, so whenever I find a profile that I think would benefit from my product I’ll send them a DM.
@david__fischer @filippanoski Thank you for sharing this tip. Identifying the target audience as well as choosing the right platforms to contact them is so important.
@david__fischer @filippanoski so is more a manual approach. Did you use any softs to find the right leads maybe? No email campaigns?
In our case, we followed these steps:
- Released a completely free Beta version of the service and promoted it with a small budget on Google Ads, with which we gathered the first 1000 users registered for the service.
- After a few months we launched version 1.0 of the service and for 1 month we made a Lifetime version available, with which we converted the first 60 customers.
- Subsequently, word of mouth and the improvement of our Ads brought the next customers
@filippanoski the platform is not allowing me to reply to your comment, so I will continue here...is important to mention on how do you find the leads. My conclusion from last weeks - the quality of leads matters a ton! This B2B sales platforms, they have a lead database, but the risk that the emails are not accurate is quite high. Can you tell, when you say you DM them on social media - you mean LinkedIn?
@tina_sisman It's Twitter for me because that's where my target audience hangs out.
The quality of leads is definitely important, and by manually reaching out to leads you're filtering out low quality leads since you know who you're sending the DM to.
This again is for gathering your first ~100 users. After that it's time to automate your cold outreach system and low quality leads becomes a problem that needs solving.