Have you tried cold email outreach for your B2B products?
Elena Tsemirava
1 reply
I’m thinking of giving it a go, would love to hear about your experience.
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Elena Oprea@elena_opreag
Launching soon!
We tried in December and learned a lot!
We used surfe.com to manually scrape leads (HRs) from Linkedin. Surfe allows you to add the potential leads to pipedrive and from there we downloaded a CVS list that went to mailmeteor.com for the cold email campaigns.
Results:
Leads approached: 500
Open rate: 55%
Click-through rate: 54%
Warmed prospects (leads that opened+clicked more than 2 times): 286
My colleague @tina_sisman managed this campaign and she has lots of insights in this regard!
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