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Ashit from Draftly.so

Growth Hacks I'm considering - need your inputs

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I'm building Draftly, an AI writing assistant for content creators and marketing teams. Here's where I am and what I'm exploring: Current Situation I've got: - A solid AI writing tool that content creators love - Strong initial interest from early users - Positive feedback on core features - Growing user base but looking to scale faster What I'm currently testing: Cold Outreach:
I'm thinking about reaching out to content marketing agencies and in-house teams. Has anyone cracked the code on getting meetings without being "just another tool" in their inbox? Conversion Strategy:
My current focus is on: - Optimizing the trial-to-paid journey - Reducing friction in the payment process - Making onboarding more engaging - Building sticky features users can't live without :) What I need help with: 1. How are you handling demo bookings that actually show up? 2. What's working for you in terms of trial conversions? 3. Any creative approaches to stand out in the crowded AI writing space? Would love to hear from other founders who've successfully scaled their tools, especially in the content creation space. What unexpected tactics/hacks worked for you? Edit: I'm really interested in strategies that worked in the last 6-12 months, given how quickly the market is evolving.

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Tania Bell / Product Delights

@ashitvora with Drafty, you're basically going head to head against the big guys like Taplio.


i struggle to see how you can outdo them on LI for the two markets they're strong in - Europe + US. They've got lots of v large LI a/c supporting them. so you're fighting a losing battle against them, if you're aiming to take a slice of the E + US markets.


conversely, your home market - India - could be your very strong bet. and it's not a small market by any means.


looking at your LI posts, I think there's a lot of room to make them more engaging, less bland.


inbound-led outbound, when done well, is a much better acquisition strategy than the brute force that is needed to crack the pure cold outreach play.

Ashit from Draftly.so

@taniabell Thanks for your thoughtful feedback! I appreciate your perspective on the market dynamics.

While Taplio is indeed strong, we're taking a different approach. I believe there's still significant room for innovation that Taplio and others haven't fully addressed. :)

Draftly is evolving beyond just content creation into a comprehensive LinkedIn growth platform that helps users Create, Engage, and Connect.

Would love to discuss with you on my LI posts if you have bandwidth. Always open to learn.

steve beyatte

You're specifically building a product that targets LinkedIn power-users, right? Why not use something like @meet_alfred to connect/pitch the tool to other people using LinkedIn?

As far as pitch, why not make it so good that users can't turn it down? LinkedIn is the easiest channel to get impressions nowadays so why not guarantee some combo of followers/impressions if they commit to X days using a template?

Ashit from Draftly.so
@steveb tried it along with others like Dux-soup, Closely and others. I feel none of them do what we want except Phantom Buster. But Phantom Buster also has some limitation. Moreover it is jack of all trades. We are building similar feature in Draftly itself so you can Create, Engage, and Connect - everything using Draftly.
Vishal

Great approach, Ashit! A few things that might help:

  1. For demo bookings: Pre-qualify leads with a short survey and send reminders with a compelling hook.

  2. For trial conversions: Guide users to an ‘aha’ moment fast—maybe an interactive tutorial that shows instant value.

  3. For standing out: Position Draftly as more than just an AI tool—maybe showcase unique workflows or niche use cases that competitors overlook.

We’re scaling our product too—would love your thoughts! Just visit my page and click ‘Try Helix for FREE’!