@shantanu96 my experience is in tech enabled services so my advice will only apply to that Generally 1. Existing network - proSapient's first clients came from our networks (people who had worked with us in our prior jobs and trusted us) 2. Targetted cold outreach - Expert networking is a niche industry and you know in advance who buys the service. Furthermore, users typically have more than one provider which means the 'we already have a provider' is a less common sales blocker. In order to get users to trial our business, we made a stupidly low trial price (so trying it was a no-brainer) and we focussed on marketing what was different (instead of what the user valued the most)