Gonna do 2nd launch for our product, any advice?
Chen Zhang
3 replies
Our first launch last August was a big moment—we even hit #1 that day! Now, as we gear up for the 2nd launch featuring our AI updates, we're wondering... is there anything we can milk (I mean, leverage) from that glorious first launch? Can we squeeze out any extra benefits from it to make this one even bigger? 🤔
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Shabnam Katoch@shabb_katoch
Not sure, all the best though!!
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Nice! For a 2nd launch, definitely focus on building hype and anticipation in your existing user base. Tease new features, run giveaways/contests, partner with influencers, etc. And leverage your previous launch learnings to optimize the process this time around. Let me know if you need any specific advice! I've been through a few launches myself.
Make sure you have some fresh angle or improvements to highlight for the 2nd launch. Maybe reach out to some users or sites that covered you the first time and offer them an exclusive early look to build buzz. And of course hit up communities like this one and Reddit to get the word out. Best of luck, hope it goes even better than the first launch! 🚀