Does over hyping/selling products during pre launch kill a product?

Question

We all know you should start marketing before you start building the product, but does it end up hurting the launch setting unrealistic expectations?

Amit Arora · Accepted Answer

Depends on the product and its quality and how much value can it add.. Over hyping a product which is poor quality and adds hardly any value to people will be a blunder.

Lakshmanan Raman · Answer

@amit_arora But I am curious, on how to measure hype vs over hype - Obviously messaging is one area that is a qualitative measure but any quantitative measures would also help a lot.

Answer

Over-hyping a product during pre-launch can lead to unrealistic expectations and potential disappointment. It’s essential to balance excitement with transparency about the product’s capabilities and limitations.

Amit Arora · Answer

@laxman_karthik over hype is the bubble which is high likely to burst 😊 and the creator also know that.

Gurkaran Singh · Answer

It's like promising a five-star gourmet meal and serving a microwaved dinner – managing hype is key to avoid disappointing your audience! How about we keep the excitement real, like finding the last slice of pizza in the office fridge on a Friday afternoon?

Lakshmanan Raman · Answer

@thomas_hansen5 This is true! I've seen some good products get bad reviews due to the unrealistic expectations set ahead of launch. It's important people know about the brand and they also realize this is an early stage product.

Rangarajan Nallappa · Answer

Sell the problem your product solves. Relate with users with those problems. Build a community of users with similar problems. Then launch.

Does over hyping/selling products during pre launch kill a product?

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