Do you trust AI-generated analytics to make marketing decisions?

Ah good question. Since I know that AI sometimes tends to hallucinate, I'd certainly cross-check the output with actual data. That said, it does trim down the amount of time it would take to generate meaningful insights and gives you a direction to explore further.

I dont trust it with final decisions, I will take its general advice or let it make filler analytics content in relation to word count or explanation. However I do not trust ut with percentages and specific calculations as it tends to hallucinate.

If AI generate insights would be more reliable rather than decisions

I use it as one of the sources of information, which I’ll double-check anyway. I definitely wouldn’t trust AI 100%.

I always ask for sources where this info came from to double check, since AI like to make stuff up

I personally double check and validate everything what involves Mathematical analysis.