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A/B Testing Metrics
How do you use A/B testing to evaluate different feature designs and iterations?
What metrics do you track to measure the performance of your experiments?
2
Replies
Viktar Patotski
I'm looking into conversion only. In this case conversion is not monetary only, but converting user from 1 step to 2nd. It can be: User was on Home page and visited my App login page. Or user was on App login page and signed Up.
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Key A/B testing metrics include:
1. **Conversion Rate**: Measures the effectiveness of variants.
2. **Click-Through Rate (CTR)**: Tracks engagement levels.
3. **Bounce Rate**: Evaluates user retention and relevance.
4. **Time on Page**: Indicates user interest and interaction.
5. **Revenue per Visitor (RPV)**: Assesses financial impact.