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A/B Testing Metrics

Veeresh Devireddy
2 replies
How do you use A/B testing to evaluate different feature designs and iterations? What metrics do you track to measure the performance of your experiments?

Replies

Viktar Patotski
I'm looking into conversion only. In this case conversion is not monetary only, but converting user from 1 step to 2nd. It can be: User was on Home page and visited my App login page. Or user was on App login page and signed Up.
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Nha Hyerin
Key A/B testing metrics include: 1. **Conversion Rate**: Measures the effectiveness of variants. 2. **Click-Through Rate (CTR)**: Tracks engagement levels. 3. **Bounce Rate**: Evaluates user retention and relevance. 4. **Time on Page**: Indicates user interest and interaction. 5. **Revenue per Visitor (RPV)**: Assesses financial impact.
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