We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

Instagram is a social networking app that gives its users the ability to easily share pictures and videos with their friends.

GroupMe is a mobile group messaging app owned by Microsoft. It was launched in May 2010 by the private company GroupMe. In August 2011, GroupMe delivered over 100 million messages each month and by June 2012, that number jumped to 550 million. In 2013, GroupMe had over 12 million registered users.