IKEA is a European multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services.

Lumos is the world's first smart bike helmet that beautifully integrates lights, hard brake, turn signals, and helmet into a single cohesive whole -- an elegant solution for your safety and visibility.

Zwift is a massively multiplayer online cycling and running videogame and physical training program that enables users to interact, train and compete in a virtual world. The company responsible for Zwift, Zwift Inc., was co-founded by Jon Mayfield, Eric Min, Scott Barger, and Alarik Myrin in California, United States, in 2014.