Will AI replace SEO?

Question

AI will not replace SEO, but rather, it will enhance it in the future. SEO continues to be essential, and its importance will only increase as digital space keeps developing. Businesses that acknowledge and adjust to this will thrive in future years. In essence, think of AI as an addition and SEO advancement, not a replacement.

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Sundios · Accepted Answer

SEO will not be replaced by AI. AI will be a support fro good SEO strategies but you will still need humas to create those creative ways of ranking pages!

Aquiles Byars · Answer

Ai is a great support for SEO, but I don’t think it’ll fully replace it. SEO will keep evolving, and those who adapt will thrive.

Harald Frank · Answer

What about when Search changes to an AI-first approach like Perplexity? Then optimization will change too and other criteria may be important than now. I guess I will se some kind of AI-Optimization in a couple of years to make your content attractive to Gen-AI searches.

Menelaos Kotsollaris · Answer

@busmark_w_nika that’s an interesting point of view. It would almost be considered a circular dependency (or chicken and egg problem) the way you have put it

Business Marketing with Nika · Answer

Isn't it that way that AI results are highly influenced by sources that are visible in Google? 🤔 So more unique and valuable content should be "preferred" and indexed pages should be included as part of the result? (Today's chat GPT also shows the resources of information.)

Utkarsh Upadhyay · Answer

AI is transforming the dynamics and accessibility of SEO, making it more intuitive and powerful than ever. It’s not about replacement but evolution—AI isn’t taking over; it’s enhancing how we humans approach our work. Just like energy, which can’t be created or destroyed but only converted from one form to another, AI is reshaping our processes and amplifying human potential in new ways.

Answer

What do you think? I think no

Rahul Mishra · Answer

It's not possible, unless AI is live like in movies and can see zeptillions of data, analyze, make decisions.

Chel Chen · Answer

I feel like it just means better content will be essential now.

Alexis Augoustis · Answer

What AI tools do you use to enhance your SEO? It is like we should be using a lot of tools, it is challenging to concentrate everything in one, we might need to use different tools. Looking forward to checking yours!

Menelaos Kotsollaris · Answer

@haribelafonte07 On the other hand, perplexity will be cherrypicking from SERP and cross-reference an answer. Hence I feel SEO will be more of a dependency to the LLM, right?

Menelaos Kotsollaris · Answer

@aaugoustis93 Ευχαριστώ φίλε! I build https://www.kwrds.ai with many neat features such as People Also Ask tool and Keyword Research tool. I would be a little hesitant to claim that we do it all, as every tool has different features that could be useful, so it's really up to you to determine usefulless. But please check it out and LMK what you think!

Menelaos Kotsollaris · Answer

@yogi_rahul yes, at least not possible for now :D

Richard Reis · Answer

Isn't it the same thing? Perplexity and ChatGPT Search still use a search engine to gather the top urls (and the LLM summarizes them).

And the only way a page makes it to the "top urls" list is with SEO.

Janak Patel · Answer

AI won’t replace SEO; it’ll amplify it, shifting focus to strategy and user experience.

Will AI replace SEO?

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