Why do people use AI auto comments on social ?

Question

Why ? 
The AI comments all look the same, are mostly irrelevant and hurt the sender’s reputation. If you want to grow audience, comment with value

Yurii Holovanov · Accepted Answer

@toni_pm It's easy when there is little to no effort invested in those bots. I can guarantee that if enough time is invested (for training) and the correct API is used, you'll have a very hard time spotting one.

Train it enough on some particular community and you'll never see a difference, except all the answers from it would be very vague or broad terms will be used all the time. But that's quite an unreliable thing to mark a user as a bot.

So why is there a low number of them, you ask?)
Because it's not time- and cost-effective yet to make them so sophisticated. Basic upvoting, likes, and star reviews are enough for black-hat marketers these days.

Yurii Holovanov · Answer

Because half of the internet consists of bots nowadays. And with 'talking' neural networks, it becomes harder and harder to spot them. Research: Dead Internet Theory if you want to learn more about it. Yet remember, it's a theory, not an axiom.

Paulina Hryniewicz · Answer

@busmark_w_nika @toni_pm I'd use the cringe comment app :D Or make it add a dad joke to every comment :D

Business Marketing with Nika · Answer

This applies to me :D and not only the sender's reputation. It also looks very bad for receiver because also his/her account can look a little bit shady :D

Toni · Answer

@busmark_w_nika 😄 i don't understand the benefits of these AI comments. I am all for using AI to save time and be more productive. But AI is not good enough yet to handle comments properly most of the time. So why bother and risk a reputation ? 😄

Toni · Answer

@michaelshver I feel it's the same on linkedin and twitter. People trying to get kitty points (even though there are none on Linkedin and X 😅) 
AI crappy comments from useless people, i don't care, but even "serious" people use them now. (and pay $$ for those)

Toni · Answer

@jgani many people use dedicated apps and pay $$ for it. I don't understand why "serious" people would use that on Linkedin/X etc . Feels like they are duped by the promise of "lots of engagement = more followers"

Toni · Answer

@jgani you are right. It applies to PH too, and in every case as you say, AI comments are too wordy, and irrelevant

Toni · Answer

@koltsov I have no problem with Ai generated content, as long as it s valuable, be it an image or text.
Problem is, Ai is not good at comments at the moment. 
Like not at all.
So I wonder why people are using it and thus damage their personal brand

Jonni Gani · Answer

@toni_pm Ah sorry you were referring to social in general. I thought you were talking about PH.

I think AI on general social can work, if (probably big if) it can replicate the author's tone or voice.

Currently AI is just too wordy and formal.

Jonni Gani · Answer

I'm guessing they've scripted some automation that can blast a much content as possible effortlessly and hope that they will catch some followers.

Roman Коltsov · Answer

There's also a lot of AI-generated content starting to pop up, including pics and video. All 100% automated. LinkedIn and Instagram are great examples. Guess this is the new reality, and with the rapid speed of technology's development, I'd say soon 99% of us won't be able to spot the AI behind it. 🙃

Business Marketing with Nika · Answer

@toni_pm Toni – look at the comment under this one. Doesn't seem to be familiar?  😀🤣  I find it funny :D literally, I laugh aloud at it.

Business Marketing with Nika · Answer

@toni_pm rather create some tool that would label probability of AI comments :D

Why do people use AI auto comments on social ?

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